Corporate Comm. in the Digital Age

Faculteit Letteren
Jaar 2022/23
Vakcode LCX072M10
Vaknaam Corporate Comm. in the Digital Age
Niveau(s) master
Voertaal Engels
Periode semester II
ECTS 10
Rooster rooster.rug.nl

Uitgebreide vaknaam Corporate Communication in the Digital Age
Leerdoelen By the end of this course students will be able to
  • Apply analytical tools by which to (critically) analyse communicative practices and texts in professional and business contexts;
  • Evaluate the role language plays in the social constitution of reality especially as enabled by digital communication channels;
  • Develop more refined thinking and communication skills
Omschrijving This course provides students with an opportunity to examine texts, both in terms of the small details and mechanics, and both in terms of their role in broader professional, business and social contexts.
The main aim of the course is to raise awareness of the synergies between linguistic concepts, communication theories and business/professional communication, and encourage students to critically reflect on the role of text and talk in modern society. Through the examination of language and other meaning-making resources, students are expected to develop an appreciation of (and practical skills to navigate) the special demands and complexities of business and professional communication. Planned topics (subject to change): critical approaches to discourse in business (e.g. marketing); changed landscape of corporate communication (customers talking back), strategic communication, digital workplace communication, virtual work, language and climate activism.
Uren per week variabel
Onderwijsvorm werkcollege
(2 uur werkcollege)
Toetsvorm onderzoekswerkstuk, peer-review
(Reflective commentary; Research poster)
Vaksoort master
Docent(en) E. Darics, PhD.
Entreevoorwaarden
Opmerkingen
Opgenomen in
Opleiding Jaar Periode Type
Ma Communicatie- en Informatiewetenschappen  ( Communicatiekunde) 1 semester II keuzegroep