Corporate and Marketing Communication 1

Faculteit Letteren
Jaar 2022/23
Vakcode LCX026P05
Vaknaam Corporate and Marketing Communication 1
Niveau(s) propedeuse
Voertaal Engels
Periode semester II a

Uitgebreide vaknaam Corporate and Marketing Communication 1
Leerdoelen 1. Be familiar with the basic characteristic of corporate communication, its historical emerge and its relevance to contemporary organizations. (1.1)

2. Understand the development of the professional discipline of communication within organizations and the emergence of corporate communication. (1.2)

3. Draw on frameworks from theory and practice to understand how organizations manage their corporate identity. (2.1 & 2.3 & 2.5)

4. Analyse and understand how issues of public concern evolve and may affect organizations. (2.1 & 2.3 & 2.5)

5. Develop a communication strategy to deal with such issues and in line with the overall corporate strategy of an organization. (2.2 & 2.5)

6. Formulate specific messages and use specific message styles that creatively articulate those themes in an organization’s communication. (2.2 & 2.5)

7. Work effectively in groups to produce the assignments and related in-class facilitation. (4.2)
Omschrijving All organizations, of all sizes and operating in different sectors and societies, must find ways to successfully establish and nurture relationships with the stakeholders on which they are economically and socially dependent.

The management function that has emerged to deal with this task is corporate communications. How do organizations build strong and distinctive images or reputations with their stakeholders? How do you identify latent and emerging issues within the environment? And finally, how can these insights be used to specify and implement a communication strategy for an organization? During this first part of the course Corporate and Marketing Communication we will elaborate on these questions.
Uren per week 4
Onderwijsvorm nog niet bekend
(2 x 2 uur hoorcollege)
Toetsvorm nog niet bekend
Vaksoort propedeuse
Coördinator dr. W. Vuijk
Docent(en) dr. W. Vuijk
Verplichte literatuur
Titel Auteur ISBN Prijs
Corporate Communication: A Guide to Theory & Practice (6th edition). Sage Publications Inc.
J. Cornelissen 9781526491978 ca. €  50,00
Online readings on the companion website:
Entreevoorwaarden Geen
Opgenomen in
Opleiding Jaar Periode Type
Ba Communicatie- en Informatiewetenschappen  (Pre-master Communicatiekunde) - semester I a verplicht
Ba Communicatie- en Informatiewetenschappen  (Internationale Track) 1 semester I a verplicht
Ba Communicatie- en Informatiewetenschappen  (Nederlandse Track) 1 semester I a verplicht