Health Communication

Faculteit Letteren
Jaar 2019/20
Vakcode LBU042B05
Vaknaam Health Communication
Niveau(s) bachelor
Voertaal Engels
Periode semester II a (Each week there will be two classes: a lecture (2 * 45 minutes) and a practical (also 2 * 45 minutes))
ECTS 5
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Uitgebreide vaknaam Health Communication
Leerdoelen Being able to:
- analyse problems with verbal and non-verbal health communication messages, especially for low literates
- evaluate existing forms of verbal and non-verbal health communication
- create (ideas for) developing new visuals
Omschrijving Most people agree that health is very important in their life. However, behaviour of people frequently does not match with their wish to stay healthy. Many people do not meet the guidelines for a healthy lifestyle. Unhealthy behaviors, such as poor dietary habits, physical inactivity, substance use or risky sexual behavior may increase the occurrence of disease and mortality. Participation in screening, e.g. breast cancer screening or STDs can facilitate early detection of a disease. However, participation in screening is not optimal and some groups in society are not reached. Effective health communication can contribute to better health of individuals and groups by informing, motivating, supporting and empowering them with the aim to create changes in behaviour.

In this course different communication challenges and possible solutions in the field of public health, screening and health care will be discussed. During the course students will increase their knowledge regarding the main challenges and opportunities for (more) effective health communication strategies in different situations, e.g. through written communication or patient-professional interaction, or by disseminating health information via mass-media. Communication with vulnerable groups in society will be an important theme.

Active learning will be facilitated through a range of activities, for example:
- interactive didactic lectures
- discussions about health promotion posters and videos
- development of a poster
- assessment of the quality of communication products, for example a hospital website
- development of a convincing presentation
Uren per week 4
Onderwijsvorm hoorcollege, werkcollege
(Limited intake of students CIW and exchange students.)
Toetsvorm presentatie, schriftelijk tentamen
(Required conditions for assessment: active participation in all classes, plus adequate fulfillment of all tasks and assignments)
Vaksoort bachelor
Docent(en) dr. A.F. de Winter ,dr. R. Koops van 't Jagt, MA.
Entreevoorwaarden
Opmerkingen Progress is open van 19 november 2018 t/m 7 december 2018. De (eventuele) werkgroep intekening in Nestor is open van 12 december 07.00 uur t/m 21 december 23.59 uur. De faculteit behoudt zich het recht voor wijzigingen aan te brengen in het vakaanbod, het aantal groepen en de roostering.
Opgenomen in
Opleiding Jaar Periode Type
Course units for exchange students 2 semester II a intm
Ba Communicatie- en Informatiewetenschappen  (Nederlandse Track) 2 semester II a keuzegroep
Ba Communicatie- en Informatiewetenschappen 3 semester II a keuzegroep
Ba Communicatie- en Informatiewetenschappen  (Internationale Track) 2 semester II a keuzegroep
Ba Dutch Studies 2 semester II a keuze