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Business Research Methods for Pre-MSc
| Faculteit | Economie en Bedrijfskunde |
| Jaar | 2020/21 |
| Vakcode | EBS001A10 |
| Vaknaam | Business Research Methods for Pre-MSc |
| Niveau(s) | bachelor |
| Voertaal | Engels |
| Periode | semester I b |
| ECTS | 10 |
| Rooster | rooster |
| Uitgebreide vaknaam | Business Research Methods for Pre-MSc | ||||||||||||
| Leerdoelen | In the course, students will be introduced to both academic theoretical research and academic applied (problem-solving) research. Focus will be on the latter. Furthermore, students will learn to correctly apply basic statistical techniques. Upon completion of the course the student is able to: 1. translate a stylized problem into a statistical problem. 2. solve the translated problem by applying the appropriate theory. 3. compare and contrast samples from different populations, using parametric or non-parametric tests. 4. test if data meet the required assumptions of the statistical models used. 5. use SPSS for descriptions and inference. 6. complete a simple literature search. 7. develop a simple conceptual model. 8. Report about literature search and about business research according to academic standards. |
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| Omschrijving | In both applied and theoretical business research statistical methods and techniques play an important role. The primary objective of the course is to lay the foundation for correct and relevant use of business research methods. In order to achieve this, attention will be paid to (1) the understanding of business research methods in a business context; (2) the technical skills required for data analysis; and (3) the assessment and interpretation of results from statistical analysis. | ||||||||||||
| Uren per week | 5 | ||||||||||||
| Onderwijsvorm |
-hoorcollege , -practicum, -werkcollege
(deelname aan experimenteel onderzoek (1 uur).) |
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| Toetsvorm |
-groepsopdracht, -schriftelijk tentamen (open en mc vragen)
(verplichte deelname aan onderzoek in het FEB behavioral research lab (1 uur). Het schriftelijk tentamen heeft open en MC vragen. Twee groepsopdrachten.) |
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| Vaksoort | bachelor | ||||||||||||
| Coördinator | dr. J. Berger | ||||||||||||
| Docent(en) | student-assistenten , E. Agachi, MSc. , R.P. Hars, MA. MSc. , C.F. Hirche , J. Holthöwer, MSc. , J.A. Koch, MSc. , E.N.M. Lesscher , Z. Mlakar, MSc. , D. Olk, MSc. , J.P. Peeperkorn, M. ,prof. dr. J.E. Wieringa | ||||||||||||
| Verplichte literatuur |
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| Entreevoorwaarden | |||||||||||||
| Opmerkingen | Contact: e-mail: j.berger@rug.nl, tel. +31 (0)50 3633249 Secretary: L. Molog-Kwant, room: 5411.0334, e-mail: marketing.education@rug.nl, phone: +31 (0)50 3633686 In view of the practical-oriented nature of the course, reports cannot be re-written. |
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