Introduction to International Business

Faculteit Economie en Bedrijfskunde
Jaar 2017/18
Vakcode EBP003A05
Vaknaam Introduction to International Business
Niveau(s) propedeuse
Voertaal Engels
Periode semester I
ECTS 5
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Uitgebreide vaknaam Introduction to International Business
Leerdoelen Upon completion of the course the student is able to:
1. understand and explain how the resource based view of the firm can be applied in the context of international business
2. relate the theories to the corporate reality and reflect on key theories in international business;
3. reproduce and apply key concepts and constructs in international business;
4. use the language management scholars and economists use;
5. work with Excel (basic skills and simple calculations) to understand the concept of distance in international business;
6. employ literature research methods (library search);
7. summarize and reflect on popular scientific business journals in written assignments;
Omschrijving The course provides an introduction to internationalization and globalization. It gives an analysis of differences in cultural, economic, financial and political environments. The role of governments and the effects of regional economic integration are addressed. Those analyses are followed by a discussion of market opportunity assessment, the development of internationalization strategies and entry modes. The final part is an introduction into international production, marketing, HRM and finance.


For the most recent updates and the list of cases and Harvard Business Reviews articles that are used, it is recommended to have a look at Nestor.
Uren per week 2
Onderwijsvorm hoor- en werkcolleges, zelfstudie
(mandatory attendance)
Toetsvorm opdracht(en), schriftelijk tentamen met meerkeuzevragen
(group assignment(s), written exam with multiple choice questions, intermediate exam with multiple choice questions)
Vaksoort propedeuse
Coördinator mr. drs. H.A. Ritsema
Docent(en) P.J. Marques Morgado ,dr. S.N. Ponsioen ,mr. drs. H.A. Ritsema ,drs. A. Visscher
Verplichte literatuur
Titel Auteur ISBN Prijs
A selection of Harvard Business Review articles, and a selection of cases.
International Business Strategy 2013. (2nd revised edition). Cambridge University Press Alain Verbeke 9781107683099 ca. €  50,00
Entreevoorwaarden
Opmerkingen Contact: h.a.ritsema@rug.nl, +31 50 363 3844
Secretary: gem.feb@rug.nl +31 50 363 3458 DUI/5411 room: 536
An extensive list with frequently asked questions can be found on Nestor. Please consult these first before contacting the course coordinator.
This course is also open for a max of 20 exchange students.
Opgenomen in
Opleiding Jaar Periode Type
BSc International Business/IB  (basisprogramma BSc IB) 1 semester I verplicht
DD BSc IB - ITB, Bandung (1,5-jarig programma)  (basisprogramma voor DD-studenten uit Bandung) 1 semester I verplicht
DD BSc IB - Universitas Gadjah Mada, Yogyakarta (1,5-jarig programma)  (basisprogramma voor DD-studenten uit Yogyakarta) 1 semester I verplicht
DD BSc IB - Universitas Indonesia, Jakarta (1,5-jarig programma)  (basisprogramma voor DD-studenten uit Jakarta) 1 semester I verplicht
DD BSc IB - Universitas Indonesia, Jakarta (2-jarig programma)  (basisprogramma voor DD-studenten uit Jakarta) 1 semester I verplicht