Master's Thesis Marketing

Faculteit Economie en Bedrijfskunde
Jaar 2017/18
Vakcode EBM867B20
Vaknaam Master's Thesis Marketing
Niveau(s) master
Voertaal Engels
Periode semester II (en semester I)
ECTS 20
Rooster rooster

Uitgebreide vaknaam Master's Thesis Marketing
Leerdoelen Upon completion of the course the student is able to:
1. develop and motivate one or more questions and hypotheses for research on the basis of a chosen research topic within the field of marketing science.
2. formulate these research question(s) and hypotheses in a systematic and scientific manner.
3. critically evaluate and analyze the literature that is relevant for the analysis of the research topic to come up with a conceptual model and/or a research approach.
4. collect quantitative and/or qualitative data for the study and analyze and interpret these data with appropriate techniques.
5. apply statistical techniques and/or other research methods.
6. draw conclusions from the research findings and provide recommendations for further research and/or strategy
7. effectively communicate the results of the thesis in written form and an oral defense.
8. evaluate own learning process and comment on the relevance of the thesis for organizations.
Omschrijving The master thesis is an individual, scientific piece of work with which you finalize the study Marketing. The topic of the thesis also depends on the chosen specialization of the student (marketing management, engineering or both) and the chosen thesis group.
Uren per week
Onderwijsvorm afstudeeropdracht
Toetsvorm presentatie(s), verslag(en)
(Grade will be determined after oral defence.)
Vaksoort master
Coördinator dr. F. Eggers
Docent(en) dr. F. Eggers
Entreevoorwaarden Bachelor programme and 20 EC of specialization (see TER MScBA)
Opmerkingen The master thesis will be written in groups of 5-6 students; please register for a topic and attend the informations session about writing your master thesis in the semester before you start your thesis. You can find more information and deadlines on the Nestor Community of the MSc Marketing.
Secretary Marketing, DUI334, +31(0)50 3637065, marketing.education@rug.nl
Opgenomen in
Opleiding Jaar Periode Type
DD MSc Marketing-Intelligence - Münster University, Münster (2-jarig)  (basisprogramma voor studenten uit Münster) 2 semester II verplicht
DD MSc Marketing-Intelligence – BI, Oslo (2-jarig)  (basisprogramma voor studenten uit Oslo) 2 semester II verplicht
MSc Marketing  (basisprogramma Marketing Management) 1 semester II verplicht
MSc Marketing  (basisprogramma Marketing Intelligence) 1 semester II verplicht