Capturing Value from Innovation

Uitgebreide vaknaam	Capturing Value from Innovation
Leerdoelen	Upon completion of the course the student is able to: 1. Clarify how firms can capture and protect value from their innovations through formal and informal protection mechanisms. 2. Apply the protection mechanisms to show how an innovator captures and protects value in a business setting. 3. Determine the effectiveness of various formal and informal protection mechanisms in a business setting. 4. Effectively communicate in a group orally and in writting.
Omschrijving	The course aims to provide the student with knowledge on how firms capture and protect value from their innovations - also referred to as 'value appropriation'. Value creation through innovation and value appropriation in the form of economic returns can be considered as two sides of the same coin: without prospects of value appropriation from innovations, firms will not or cannot create new sources of value. In this course, we examine the appropriability side of the coin. We will analyze which factors determine appropriability and analyze the effectiveness of the mechanisms firms use to assure appropriability such as intellectual property rights, lead time, learning advantages and so forth. We will show that firms use different mechanisms to reap their benefits from innovations. Other important subjects which are dealt with in different lecturers are: the legal and economic significance of intellectual property rights (IPR) (such as patents and trademarks), open versus closed business models; platform-based business models; value creation and value appropriation in the entertainment industry.
Uren per week	3
Onderwijsvorm	-gastcollege ,  -groepsbegeleiding ,  -hoorcollege (lecture (physical lectures on Campus; under special circumstances transition to pre-recorded or synchronous online lectures))
Toetsvorm	-groepsopdracht,  -groepspresentatie,  -schriftelijk tentamen (open en mc vragen)
Vaksoort	master
Coördinator	dr. P.J. Steinberg
Docent(en)	dr. T.L.J. Broekhuizen , G.J. Rietveld, PhD. ,dr. P.J. Steinberg
Verplichte literatuur	Titel Auteur ISBN Prijs How firms capture value from their innovations, 2013, Journal of Management, 39(5): 1123-1155 James, S.D., M.J. Leiblein, S. Lu Strategic Management of Technological Innovation, 4th edition, 2012, McGraw-Hill, New York Schilling, Melissa A. ca. €  40,00 Virtual Reader Profiting from Technological Innovation: Implications for Integration, Collaboration, Licensing and Public Policy, 1986, Research Policy, 15: 285–305 Teece, D.J.
Entreevoorwaarden	General requirements for admittance to the MScBA
Opmerkingen	Contact person: Dr P.J. Steinberg, email: p.j.steinberg@rug.nl Secretary: room 5411-0434, tel. +31(0)50 363 4111, email: i.b.a.neef@rug.nl
Opgenomen in	Opleiding Jaar Periode Type MSc BA - Strategic Innovation Management/SIM  (basisprogramma MSc BA SIM) 1 semester II a verplicht