Int. Business Models in a Changing World

Faculteit Economie en Bedrijfskunde
Jaar 2021/22
Vakcode EBM221A05
Vaknaam Int. Business Models in a Changing World
Niveau(s) master
Voertaal Engels
Periode semester I b
ECTS 5

Uitgebreide vaknaam International Business Models in a Changing World
Leerdoelen 1. Develop an understanding of opportunities and threats of a changing business world for internationally active firms.
2. Gain knowledge on temporary trends and disruptive technology relevant for international business activities.
3. Gain foundational knowledge how to develop new and revise existing international business models.
4. Make better sense of volatility, uncertainty, complexity, and ambiguity in an international business context by learning adequate approaches to systematically analyze, assess, and tackle changes n the business environment.
5. Gain practical insights into how companies manage the disruptive changes.
Omschrijving Changes in the international business environment and advancements in technology rapidly transform the fundamental nature of many companies, creating a VUCA (i.e., volatility, uncertainty, complexity, and ambiguity) kind of environment and, therewith, a multitude of new challenges but also opportunities in a wide range of industries. New business realities and new technologies disrupt business on a national and international level. Therefore, it is crucial to understand how managers can adequately react on and proactively approach changes in the business environment and how they can take advantage of a changing business environment. In this course, we explore how new global realities impact the international business landscape and how and where firms can leverage new business models to create, deliver and capture value in an international context. We will systematically analyze how changes in the business environment influence businesses and reshape the way they operate using insights and examples from practitioners from diverse industries and draw implications for firm internationalization. Specifically, the course will address the following issues:

1. How can firms tackle the new realities in the global economy through new international business models?
2. What are central concepts relevant in the scalability of international business activities?
3. How can `traditional' industry sectors take advantage of digital technologies and transition their international business operations?

Through analysis of real-world practical topics and a group project, students will explore examples of how internationally active firms can proactively approach a changing business environment.
Uren per week
Onderwijsvorm -gastcollege ,  -hoorcollege ,  -werkcollege
Toetsvorm -actieve deelname,  -groepsopdracht,  -groepspresentatie,  -individuele opdracht
Vaksoort master
Coördinator A. Kuiken, PhD.
Docent(en) prof. dr. H.J. Drogendijk , A. Kuiken, PhD.
Verplichte literatuur
Titel Auteur ISBN Prijs
Reading list of academic articles (students can access via RUG databases) Various
Entreevoorwaarden Admittance to the Msc IB&M is required
Opmerkingen Secretary: gem.feb@rug.nl; Room 5411.0538
Opgenomen in
Opleiding Jaar Periode Type
DD MSc IB&M – NUBS, Newcastle (1,5-jarig)  (keuzevakken DD MSc IB&M - NUBS, Newcastle) - semester I b keuze
MSc International Business & Management/IB&M  (keuzevakken A MSc IB&M) 1 semester I b keuze