Master's Thesis Marketing Management

Faculteit Economie en Bedrijfskunde
Jaar 2021/22
Vakcode EBM217A20
Vaknaam Master's Thesis Marketing Management
Niveau(s) master
Voertaal Engels
Periode semester II (en semester I)
ECTS 20
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Uitgebreide vaknaam Master's Thesis Marketing Management
Leerdoelen 1). Develop and motivate one or more questions and hypotheses for research on the basis of a chosen research topic within the field of marketing science;
2). Formulate these research question(s) and hypotheses in a systematic and scientific manner;
3). Critically evaluate and analyze the literature that is relevant for the analysis of the research topic to come up with a conceptual model and/or a research approach;
4). Collect quantitative and/or qualitative data for the study and analyze and interpret these data with appropriate techniques;
5). Apply statistical techniques and/or other research methods;
6). Draw conclusions from the research findings and provide recommendations for further research and/or strategy;
7). effectively communicate the results of the thesis in written form and an oral defense.
Omschrijving The master thesis is an individual, scientific piece of work with which you finalize the study Marketing. The thesis combines theory and empirical research to address theoretically and managerially relevant problems. The topic of the thesis depends on the chosen specialization of the student (within the Marketing Management profile).
Uren per week
Onderwijsvorm -groepsbegeleiding ,  -individuele begeleiding
(Individual supervision in a group setting.)
Toetsvorm -actieve deelname,  -individueel mondeling tentamen,  -individuele opdracht,  -individuele presentatie
(Grade is determined after oral defense.)
Vaksoort master
Coördinator dr. F. Eggers
Docent(en) dr. F. Eggers
Entreevoorwaarden Bachelor programme and 20 ECTS of specialization (see TER MScBA).
Opmerkingen The master thesis will be written in groups of 5-6 students; please register for a topic and attend the informations session about writing your master thesis in the semester before you start your thesis. You can find more information and deadlines on the Nestor Community of the MSc Marketing.
Secretary Marketing, DUI334, +31(0)50 3637065, marketing.education@rug.nl
Opgenomen in
Opleiding Jaar Periode Type
MSc Marketing  (basisprogramma Marketing Management) 1 semester II verplicht
Wordt meerdere malen per jaar aangeboden 1 semester I keuze