International Business Strategy (MSc)

Faculteit Economie en Bedrijfskunde
Jaar 2017/18
Vakcode EBM088A05
Vaknaam International Business Strategy (MSc)
Niveau(s) master, uitwisseling
Voertaal Engels
Periode semester I a (en semester II a)
ECTS 5
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Uitgebreide vaknaam International Business Strategy (MSc)
Leerdoelen Upon completion of the course the student is able to:
1. analyze state-of-the art knowledge of key themes in the field of international business strategy.
2. demonstrate understanding and undertaking academic research in the field of international business strategy.
Omschrijving The design and implementation of a successful international business strategy (IBS) is key for the sustainable performance of many companies. IBS enables companies to successfully differentiate themselves from their competitors. IBS is directly relevant for the performance of companies but also for other stakeholders including the employees, citizens and policy-makers. Among others, policy-makers aim to develop regions or countries. Enabling companies to develop and implement the best strategy benefits economic growth and general well-being. However, some companies are very successful in IBS whereas others fail. IBS is not a product that can be bought on a market – companies need to develop and learn IBS themselves. This course is dedicated to obtaining in-depth knowledge and (research) experience about the multifaceted nature of IBS.
Virtually all students in the FEB programs continue a non-academic career in business or public management. Understanding the causes and consequences of successful IBS, therefore, is of the utmost importance for FEB students. Questions about IBS are relevant for almost all companies in which FEB students will work. The course is also relevant for students that have an ambition to work in the public sector such as a Ministry of Economic Affairs or a healthcare institute or international organizations such as the World Bank or the EU. These organizations also are confronted with IBS challenges next to and on top of being part of the context in which for-profit firms design and implement IBS.
This advanced course in IBS moves far beyond what is learned in bachelor courses of strategy and management. We will study key elements of IBS such as management and leadership, organization structure, strategic alliances, global environments and public policy. For each of these themes, we will review leading theories, learn about best-practices and study a wide variety of research methods needed to come to grips with the causes and consequences of successful IBS.
Students that enter the course accept the conditions of the program and the advanced level of the IBS subjects. Students need to prepare a great number of journal articles each week in order to constructively contribute to tutorial discussions and presentations. Additionally, the course requires students to almost independently write a research proposal (following instructions) and a written exam with essay questions. Not meeting any of the standards of the course will have implications for the grade.
The course requires students to develop, use and appreciate (advanced) interdisciplinary theoretical models and (advanced) multi-method perspectives in combination with best-practice managerial cases that characterize modern IBS. The course is less feasible for students that, for example, favor uni-dimensional (economic) models and theories that present quantitative methods only.
Uren per week
Onderwijsvorm hoor- en werkcolleges, zelfstudie
Toetsvorm schriftelijk tentamen met vraagstukken
Vaksoort master
Coördinator prof. dr. G. de Jong
Docent(en) prof. dr. G. de Jong ,dr. H.J. Drogendijk , P.J. Marques Morgado
Verplichte literatuur
Titel Auteur ISBN Prijs
T.b.a. on the Nestor site. Approximately 5 journal articles per week, approximately 30-35 articles in total
Entreevoorwaarden Admittance to the MSc IB&M, IE&B or IFM
Opmerkingen Secretariat GEM: gem.feb@rug.nl, +31(0)50 363 3458, 5411.0536
Opgenomen in
Opleiding Jaar Periode Type
Courses open to Exchange Students (MSc)  ( Courses open to Exchange Students (MSc) without limited access ) 1 semester II a keuze
Courses open to Exchange Students (MSc)  ( Courses open to Exchange Students (MSc) without limited access ) 1 semester I a keuze
DD MSc IB&M – NUBS, Newcastle (1,5-jarig)  (basisprogramma (start Newcastle)) 1 semester II a verplicht
DD MSc IB&M – NUBS, Newcastle (1,5-jarig)  (basisprogramma (start Groningen)) 1 semester I a verplicht
DD MSc IE&B – Corvinus University, Budapest (2-jarig)  (keuzevakken B DD MSc IE&B - CUB) 1 semester II a keuze
DD MSc IE&B – Corvinus University, Budapest (2-jarig)  (keuzevakken B DD MSc IE&B - CUB) 1 semester I a keuze
DD MSc IE&B – Georg-August University, Göttingen (2-jarig) 2 semester II a verplicht
MSc International Business & Management/IB&M  (basisprogramma MSc IB&M) 1 semester I a verplicht
MSc International Economics & Business/IE&B  (keuzevakken B MSc IE&B) 1 semester II a keuze
MSc International Economics & Business/IE&B  (keuzevakken B MSc IE&B) 1 semester I a keuze