Strategic Analysis for Small Business

Faculteit Economie en Bedrijfskunde
Jaar 2017/18
Vakcode EBM060A05
Vaknaam Strategic Analysis for Small Business
Niveau(s) master
Voertaal Engels
Periode semester I a
ECTS 5
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Uitgebreide vaknaam Strategic Analysis for Small Business
Leerdoelen Upon completion of the course the student is able to:
1. Appraise the relevant theories in strategic management that allow SMEs to solve strategic queries regarding the positioning of the firm.
2. Review relevant relevant academic literature and assess research gaps.
3. Apply these insights in strategic management in real business contexts.
4. Analyze the relationships between competitive advantage, strategic resources and different forms of cooperation between firms.
Omschrijving This course is one of the obligatory courses of the SB&E track within the MScBA. The aim of the course is to discuss recent academic research on the issue of strategic positioning and the creation of a competitive advantage. The course focuses on those insights that allow SMEs to solve strategic queries they are confronted with. The students have to review scientific publications and to reflect critically on the relevance of these theories for SMEs.
Strategic management in this course is dealt with at the business level and focuses on the positioning of the firm in its external environment. The following topics are dealt with: boundaries of the firm, competition and cooperation, industrial districts, clustering, strategic resources and sustainable competitive advantage. As small businesses are more resource constrained than larger businesses strategic choices regarding these topics will have major consequences for the performance of the SMEs.
Uren per week 3
Onderwijsvorm gecombineerde hoor-/werkcolleges, zelfstudie
Toetsvorm opdracht(en), presentatie(s), schriftelijk tentamen met open vragen
Vaksoort master
Coördinator dr. C.H.M. Lutz
Docent(en) dr. C.H.M. Lutz ,dr. F. Noseleit
Verplichte literatuur
Titel Auteur ISBN Prijs
A reading list of academic articles
Economics of Strategy
4th-7th edition
D. Besanko a.o. 978-1118273630 ca. €  50,00
Entreevoorwaarden Students have to meet the general bachelor requirements to enroll for this course. This course is not open for students from other MSc programmes.
Opmerkingen Secr. 5411.434: m.berghuis@rug.nl, tel. 050-363 3453
Opgenomen in
Opleiding Jaar Periode Type
MSc BA - Small Business & Entrepreneurship/SB&E  (basisprogramma SB&E) 1 semester I a verplicht