Franchising

Faculteit Economie en Bedrijfskunde
Jaar 2017/18
Vakcode EBM046A05
Vaknaam Franchising
Niveau(s) master, uitwisseling
Voertaal Engels
Periode semester II b
ECTS 5
Rooster rooster

Uitgebreide vaknaam Franchising
Leerdoelen Upon completion of the course the student is able to:
1. Define franchising and to distinguish different forms of franchising.
2. Analyse the importance of franchising for modern societies.
3. Evaluate in what situations and with what effects franchisors can use franchising as a strategy.
4. Analyse the strategic and managerial challenges that franchisors are facing and to evaluate how franchisors can effectively deal with them in different situations.
5. Evaluate in what situations and with what effects franchisees - who are generally small business owners - use franchising as a strategy.
6. Analyse the strategic and managerial challenges that franchisees are facing and to evaluate how franchisees can effectively deal with them in different situations.
Omschrijving The objective of this course is to provide students with an understanding of the major issues in strategy and management of franchise systems as a special entrepreneurial business context. Students will acquire and apply academic knowledge needed for effective strategy and management from both the franchisor’s and the franchisee’s perspective.
Business format franchising is an increasingly popular business strategy in various countries and industries, such as retailing, hospitality, fast food, services, and healthcare. It is therefore likely that students have to deal with it in their future careers, for example as a franchisor, an employee at a franchise organization, a franchisee/entrepreneur, a (small business) consultant, or an employee at a bank. Franchising has several advantages for both franchisors and franchisees, but it also has its pitfalls. This course builds on several theoretical perspectives to discuss a wide range of strategic and managerial issues that are relevant to franchisors, franchisees and their stakeholders, such as system and unit performance, innovation, entrepreneurship, strategic renewal, internationalization, standardization versus local adaptation, and trust between franchise partners. The course also contains several practical components in the form of guest lecturers and case examples.
Uren per week 3
Onderwijsvorm hoorcolleges, werkcolleges
Toetsvorm opdracht(en), schriftelijk tentamen met open vragen
Vaksoort master
Coördinator dr. E.P.M. Croonen
Docent(en) dr. M.J. Brand ,dr. E.P.M. Croonen
Verplichte literatuur
Titel Auteur ISBN Prijs
To be announced
Entreevoorwaarden
Opmerkingen Secretary: Mirjam Berghuis, email m.berghuis@rug.nl, phone +31(0)50 363 3453
Coordinator: Dr Evelien Croonen, email e.p.m.croonen@rug.nl, phone +31(0)50 363 7236
Opgenomen in
Opleiding Jaar Periode Type
Courses open to Exchange Students (MSc)  ( Courses open to Exchange Students (MSc) without limited access ) 1 semester II b keuze
DD MSc IB&M – NUBS, Newcastle (1,5-jarig)  (keuzevakken DD MSc IB&M - NUBS, Newcastle (start Newcastle) ) 1 semester II b keuze
DD MSc IFM - Fudan University, Shanghai (2-jarig)  (keuzevakken MSc IFM) 1 semester II b keuze
DD MSc IFM – UU, Uppsala (1,5 year)  (keuzevakken voor studenten van FEB) 2 semester II b keuze
MSc BA - Change Management  (keuzevakken MSc BA Change Management) 1 semester II b keuze
MSc BA - Organizational & Management Control/O&MC  (keuzevakken MSc BA O&MC) 1 semester II b keuze
MSc BA - Small Business & Entrepreneurship/SB&E  (keuzevakken MSc BA SB&E) 1 semester II b keuze
MSc BA - Strategic Innovation Management/SIM  (keuzevakken MSc BA-SIM) 1 semester II b keuze
MSc International Business & Management/IB&M  (keuzevakken B MSc IB&M) 1 semester II b keuze
MSc International Financial Management/IFM  (keuzevakken MSc IFM) 1 semester II b keuze
MSc Marketing  (keuzevakken B Marketing Management) 1 semester II b keuze
MSc Marketing  (keuzevakken Marketing Intelligence) 1 semester II b keuze