| Uitgebreide vaknaam |
Business Diagnosis and Design |
| Leerdoelen |
Upon completion of the course the student is able to:
1. Search and apply academic literature that is relevant to solve a practical management problem.
2. Recognize and analyze a complex managerial problem in a firm's context, develop and execute a research proposal, write a research report including practical recommendations and to defend his/her work.
3. Collect data from a firm following professional standards concerning communication and project management (e.g. meet deadlines under time pressure). |
| Omschrijving |
In most master courses, students study many theories but usually do not have the oportunity to apply the acquired knowledge in a real-life business context. This course is developed to give students of the MScBA Small Business & Entrepreneurship the opportunity to apply their knowledge from other master courses. Students will form small groups. Each group is responsible to find one or more (small/young) firm(s), identify a management problem or business challenge, develop a research method based on the guidelines of the course, execute the research, and write a research report including practical implications of the study. |
| Uren per week |
variabel |
| Onderwijsvorm |
-groepsbegeleiding , -werkcollege
|
| Toetsvorm |
-groepsopdracht, -groepspresentatie
|
| Vaksoort |
master
|
| Coördinator |
Dr. M. Greve
|
| Docent(en) |
dr. M.J. Brand
,Dr. M. Greve
,Dr. M. Wyrwich
|
| Verplichte literatuur |
| Titel |
Auteur |
ISBN |
Prijs |
| Depending on the identified management problem/business challenge, the supervisor will propose a limited reading list (approx. 6 articles)* |
Various |
|
|
|
| Entreevoorwaarden |
This course is only open to students of the MSc BA Small Business and Entrepreneurship. |
| Opmerkingen |
Secretary: room 5411-0434, e-mail t.j.beuker@rug.nl, tel. +31(0)50 363 7147 |
| Opgenomen in |
|
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