Buying and Merchandising

Faculteit Economie en Bedrijfskunde
Jaar 2022/23
Vakcode EBE042A05
Vaknaam Buying and Merchandising
Niveau(s) post-initieel
Voertaal Nederlands
Periode semester II a
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Uitgebreide vaknaam Buying and Merchandising
Leerdoelen Upon completion of this course the student is able to:
- Understand theory with regard to strategic sourcing decisions and the different forms of cooperation between retailers and suppliers.
- Find, summarize and critically evaluate academic articles, and link the content of these articles to the theory and practice of buying and sourcing cases in practice;
- Understand and apply theory with regard to the category management process and the retail-mix;
- Assess academic insights and connect content of academic articles to the theory and practice of category management and marketing-mix decisions and their impact on customer;
- Recognize different buying and merchandising systems used by retailers and consequences of these differences for cooperation between retailers and suppliers;
- Work and cooperate in a team and present (orally and/or written) relevant information in a logical and convincing way.
Omschrijving In B-to-C markets, such as the grocery, foodservice and drug channel, about 60-80% of the total costs are variable costs (cost of goods sold). Therefore, the buying function is of strategic importance of retailers. But how do these retailers manage an assortment of 10.000 - 50.000 articles in a consistent way, e.g. in line with the retailers positioning? In this process most retailers use a category management approach to manage product groups as well as working together with their main suppliers. In this course we will address issues with regard to the buying process and how retailers and manufacturers can work together to create mutual value as well as consumer value.
Uren per week 3
Onderwijsvorm -gastcollege ,  -hoorcollege ,  -werkcollege
Toetsvorm -groepsopdracht,  -groepspresentatie,  -individuele opdracht
Vaksoort executive master
Coördinator prof. dr. L.M. Sloot
Docent(en) prof. dr. L.M. Sloot ,dr. J.E.M. van Nierop ,Drs Erik Visser
Verplichte literatuur
Titel Auteur ISBN Prijs
Academic handbook: to be announced
Several articles with regard to category management, the retail-mix and buying & sourcing
Opmerkingen For more information, please check out the website: or contact the coordinator:, ++31(0)35 303 7777 or programme manager:
Opgenomen in
Opleiding Jaar Periode Type
Executive MBA - Food and Retail 2 semester II a verplicht