Buying and Merchandising

Uitgebreide vaknaam	Buying and Merchandising
Leerdoelen	Upon completion of this course the student is able to: - Understand theory with regard to strategic sourcing decisions and the different forms of cooperation between retailers and suppliers. - Find, summarize and critically evaluate academic articles, and link the content of these articles to the theory and practice of buying and sourcing cases in practice; - Understand and apply theory with regard to the category management process and the retail-mix; - Assess academic insights and connect content of academic articles to the theory and practice of category management and marketing-mix decisions and their impact on customer; - Recognize different buying and merchandising systems used by retailers and consequences of these differences for cooperation between retailers and suppliers; - Work and cooperate in a team and present (orally and/or written) relevant information in a logical and convincing way.
Omschrijving	In B-to-C markets, such as the grocery, foodservice and drug channel, about 60-80% of the total costs are variable costs (cost of goods sold). Therefore, the buying function is of strategic importance of retailers. But how do these retailers manage an assortment of 10.000 - 50.000 articles in a consistent way, e.g. in line with the retailers positioning? In this process most retailers use a category management approach to manage product groups as well as working together with their main suppliers. In this course we will address issues with regard to the buying process and how retailers and manufacturers can work together to create mutual value as well as consumer value.
Uren per week	3
Onderwijsvorm	-gastcollege ,  -hoorcollege ,  -werkcollege
Toetsvorm	-groepsopdracht,  -groepspresentatie,  -individuele opdracht
Vaksoort	executive master
Coördinator	prof. dr. L.M. Sloot
Docent(en)	prof. dr. L.M. Sloot ,dr. J.E.M. van Nierop ,Drs Erik Visser
Verplichte literatuur	Titel Auteur ISBN Prijs Academic handbook: to be announced Several articles with regard to category management, the retail-mix and buying & sourcing
Entreevoorwaarden
Opmerkingen	For more information, please check out the website: www.rug.nl/ugbs-emba or contact the coordinator: sloot@efmi.nl, ++31(0)35 303 7777 or programme manager: numan@efmi.nl
Opgenomen in	Opleiding Jaar Periode Type Executive MBA - Food and Retail 2 semester II a verplicht