Buying and Merchandising
Faculteit | Economie en Bedrijfskunde |
Jaar | 2020/21 |
Vakcode | EBE042A05 |
Vaknaam | Buying and Merchandising |
Niveau(s) | post-initieel |
Voertaal | Nederlands |
Periode | semester II a |
ECTS | 5 |
Rooster | rooster |
Uitgebreide vaknaam | Buying and Merchandising | ||||||||||||
Leerdoelen | Upon completion of this course the student is able to: 1. Understand theory with regard to strategic sourcing decisions and the different forms of cooperation between retailers and suppliers. 2. Find, summarize and critically evaluate academic articles, and link the content of these articles to the theory and practice of buying and sourcing cases in practice. 3. Understand and apply theory with regard to the category management process and the retail-mix. 4. Assess academic insights and connect content of academic articles to the theory and practice of category management and marketing-mix decisions and their impact on customer. 5. Recognize different buying and merchandising systems used by retailers and consequences of these differences for cooperation between retailers and suppliers. 6. Work and cooperate in a team and present (orally and/or written) relevant information in a logical and convincing way. |
||||||||||||
Omschrijving | In B-to-C markets, such as the grocery, foodservice and drug channel, about 60-80% of the total costs are variable costs (cost of goods sold). Therefore, the buying function is of strategic importance of retailers. But how do these retailers manage an assortment of 10.000 - 50.000 articles in a consistent way, e.g. in line with the retailers positioning? In this process most retailers use a category management approach to manage product groups as well as working together with their main suppliers. In this course we will address issues with regard to the buying process and how retailers and manufacturers can work together to create mutual value as well as consumer value. | ||||||||||||
Uren per week | 3 | ||||||||||||
Onderwijsvorm | -gastcollege , -hoorcollege , -werkcollege | ||||||||||||
Toetsvorm | -actieve deelname, -groepsopdracht, -groepspresentatie, -individuele opdracht, -verplichte aanwezigheid | ||||||||||||
Vaksoort | executive master | ||||||||||||
Coördinator | prof. dr. L.M. Sloot | ||||||||||||
Docent(en) | prof. dr. L.M. Sloot ,dr. J.E.M. van Nierop ,Drs Erik Visser | ||||||||||||
Verplichte literatuur |
|
||||||||||||
Entreevoorwaarden | Finished bachelor program, at least four years of professional work experience and a senior management job in the food and/or retail industry. | ||||||||||||
Opmerkingen | This course will be available as of academic year 2019/20. For more information, please check out the website: www.rug.nl/ugbs-emba or contact the coordinator: sloot@efmi.nl, ++31(0)35 303 7777 or secretariat: ramdien@efmi.nl | ||||||||||||
Opgenomen in |
|