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Strategic Management B&M
| Faculteit | Economie en Bedrijfskunde |
| Jaar | 2020/21 |
| Vakcode | EBB649C05 |
| Vaknaam | Strategic Management B&M |
| Niveau(s) | bachelor, uitwisseling |
| Voertaal | Engels |
| Periode | semester II b |
| ECTS | 5 |
| Rooster | rooster |
| Uitgebreide vaknaam | Strategic Management B&M | ||||||||||||||||||||||||||||||||||||
| Leerdoelen | Upon completion of the course the student is able to: 1. Recognize the correct definitions of key terms and demonstrate understanding of the concepts relevant to strategic management. 2. Use strategic management models and theories as tools for thinking about business problems. 3. Identify strategic issues in a business case. 4. Select a set of the most appropriate theories and models given the identified strategic issues in that case. 5. Search on Internet to find the data that is required to apply those strategic management models. 6. Integrate the (potentially incommensurate or conflicting) results obtained from the selected strategy models into one holistic, integrative list of recommendations (strategic advice) for the firm. 7. Evaluate the validity of the integrative, holistic advice that they generated in terms of internal consistency, consonance with the environment, feasibility, and the likelihood of it achieving the specified objectives. |
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| Omschrijving | This course takes an interdisciplinary approach to strategic management at different levels of analysis. At the firm level, a resource-based view is presented to complement Porter's assessment of strategic positioning. At the corporate level, we examine the role of the headquarters and address models for managing a portfolio of SBUs. Strategic management does not stop at the boundaries of a single organization; network-level strategies are also considered. In addition to these content areas, decision-making processes under uncertainty are also discussed (e.g., scenario analysis, game theory). | ||||||||||||||||||||||||||||||||||||
| Uren per week | 4 | ||||||||||||||||||||||||||||||||||||
| Onderwijsvorm |
-hoorcollege , -werkcollege
(Attendance in tutorials is required for groups but not necessarily for every student in each group) |
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| Toetsvorm | -groepsopdracht, -groepspresentatie, -schriftelijk tentamen (meerkeuze vragen) | ||||||||||||||||||||||||||||||||||||
| Vaksoort | bachelor | ||||||||||||||||||||||||||||||||||||
| Coördinator | dr. C. Carroll | ||||||||||||||||||||||||||||||||||||
| Docent(en) | T. Bakker ,dr. C. Carroll ,dr. E.M. Meerstra-de Haan ,prof. dr. J. Surroca ,prof. dr. ir. J.M.L. van Engelen | ||||||||||||||||||||||||||||||||||||
| Verplichte literatuur |
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| Entreevoorwaarden | |||||||||||||||||||||||||||||||||||||
| Opmerkingen | For more information contact the coordinator : c.carroll@rug.nl, +31 (0)50 3633626 or the secretariat +31 (0)50 3634303 | ||||||||||||||||||||||||||||||||||||
| Opgenomen in |
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