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Strategic Management B&M
| Faculteit | Economie en Bedrijfskunde |
| Jaar | 2021/22 |
| Vakcode | EBB649C05 |
| Vaknaam | Strategic Management B&M |
| Niveau(s) | bachelor, uitwisseling |
| Voertaal | Engels |
| Periode | semester II b |
| ECTS | 5 |
| Rooster | rooster |
| Uitgebreide vaknaam | Strategic Management B&M | ||||||||||||||||||||||||||||||||||||
| Leerdoelen | Upon completion of the course the student is able to: 1. Recognize the correct definitions of key terms and demonstrate an understanding of the concepts relevant to strategic management. 2. Use strategic management models and theories as tools for thinking about business problems. 3. Identify strategic issues in a strategic management simulation. 4. Select a set of the most appropriate theories and models given the identified strategic issues in a simulation. 5. Apply each analysis to generate possible strategic actions to take. 6. Select elements from the set of possible strategic actions to create a holistic set of strategic actions in the business simulation. 7. Evaluate the outcome of the actions. If unsuccessful, were the models applied incorrectly, did the rivals behave differently than expected, or was there some other cause? 8. Given the results of a given round, theoretically justify how your team will adapt its strategy (if at all) for the next round? |
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| Omschrijving | This course takes an interdisciplinary approach to strategic management at different levels of analysis. At the firm level, a resource-based view is presented to complement Porter's assessment of strategic positioning. At the corporate level, we examine the role of the headquarters and address models for managing a portfolio of SBUs. Strategic management does not stop at the boundaries of a single organization; network-level strategies are also considered. In addition to these content areas, decision-making processes under uncertainty are also discussed (e.g., scenario analysis, game theory). | ||||||||||||||||||||||||||||||||||||
| Uren per week | 4 | ||||||||||||||||||||||||||||||||||||
| Onderwijsvorm |
-hoorcollege
(Attendance in tutorials is required for groups but not necessarily for every student in each group) |
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| Toetsvorm | -actieve deelname, -groepsopdracht, -schriftelijk tentamen (meerkeuze vragen) | ||||||||||||||||||||||||||||||||||||
| Vaksoort | bachelor | ||||||||||||||||||||||||||||||||||||
| Coördinator | dr. C. Carroll | ||||||||||||||||||||||||||||||||||||
| Docent(en) | Dr. S. Asad , A. Ayvazyan, PhD. ,dr. C. Carroll , T.S. Fokkema , M.K. Pit, MSc. , N.E.F. van der Kuijl, MSc. | ||||||||||||||||||||||||||||||||||||
| Verplichte literatuur |
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| Entreevoorwaarden | |||||||||||||||||||||||||||||||||||||
| Opmerkingen | For more information contact the coordinator : c.carroll@rug.nl, +31 (0)6 14927523 or the secretariat +31 (0)50 3634303 | ||||||||||||||||||||||||||||||||||||
| Opgenomen in |
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