Qualitative Research Methods for IB

Faculteit Economie en Bedrijfskunde
Jaar 2017/18
Vakcode EBB633B05
Vaknaam Qualitative Research Methods for IB
Niveau(s) bachelor, uitwisseling
Voertaal Engels
Periode semester II a
ECTS 5
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Uitgebreide vaknaam Qualitative Research Methods for IB
Leerdoelen Upon completion of the course the student is able to:
1. Describe different qualitative methods
2. Criticise methodological choices in qualitative research
3. Choose and use appropriate qualitative methods
4. Formulate research objectives / questions
5. Collect and analyze qualitative data with appropriate techniques
6. Propose a conceptual model and research hypotheses for further research
7. Evaluate the validity of own research process
8. Write and present a research report.
9. Use basic procedures of a software application to analyze qualitative data
Omschrijving Besides quantitative research which is extensively used, qualitative research is increasingly employed by business professionals. The challenge is to perform qualitative research in a systematic and methodologically responsible way. Therefore, knowledge of and skills for these methods and techniques is essential for a scientifically educated practitioner in the field of International Business. The knowledge and skills can be used to do sound (qualitative) research yourself, and for interpreting and judging (qualitative) research of others. In this course some frequently used qualitative methods will be covered (for example, interviewing, case study, content analysis), and for each method the pro's and con's will be discussed. There will be also a practical assignment meant to exercise all stages of a qualitative research project, such as formulating research objectives, performing interviews, analyzing texts, discussing the results and finally, reporting the complete research process in a scientific report.
Uren per week 4
Onderwijsvorm hoorcolleges, practica, werkcolleges
((mandatory attendance at tutorials and practicals))
Toetsvorm opdracht(en), presentatie(s), schriftelijk tentamen
(group assignment(s), group presentation(s), written exam with open and mc questions)
Vaksoort bachelor
Coördinator dr. L. Maruster
Docent(en) drs. M.M. Kroese ,dr. L. Maruster
Verplichte literatuur
Titel Auteur ISBN Prijs
To be announced
Entreevoorwaarden This course builds upon the 1st year course Research Methodology. Students are expected to know already the basic notions of research steps (e.g. conceptual modelling, empirical and regulative cycle).
Opmerkingen Contact: Dr L. Maruster, +31 (0)50 363 7316, l.maruster@rug.nl. Secretary: Iris Neef-Huizinga, +31 (0)50 363 4111, i.b.a.neef@rug.nl
Opgenomen in
Opleiding Jaar Periode Type
BSc International Business/IB  (basisprogramma BSc IB) 2 semester II a verplicht
Courses open to Exchange Students (BSc)  ( Courses open to Exchange Students (BSc) without limited access) 2 semester II a keuze
DD BSc IB - ITB, Bandung (1,5-jarig programma)  (basisprogramma voor DD-studenten uit Bandung) 1 semester II a verplicht