International Bus.& Supply Chain Market.

Faculteit Economie en Bedrijfskunde
Jaar 2017/18
Vakcode EBB609B05
Vaknaam International Bus.& Supply Chain Market.
Niveau(s) bachelor, uitwisseling
Voertaal Engels
Periode semester II a
ECTS 5
Rooster rooster

Uitgebreide vaknaam International Business & Supply Chain Marketing
Leerdoelen Upon completion of the course the student is able to:
1. Define, describe and interpret topics related to international business markets and supply chains, such as value creation in international business markets, organizational buying behavior and supply chain optimization in an international environment.
2. Analyze and interpret case studies in the field of international business and supply chain marketing with the goal to provide the company in question with advice.
3. Apply theoretical insights to an international business marketing problem as described in a case study and to supply chain optimization problems as experienced in the management game and critically evaluate the suitability of the theory.
4. Compose and formulate a clear and convincingly written report consisting of advice in the field of international business and supply chain marketing for the company.
5. Design a convincing presentation or sales pitch on international business and supply chain issues and present this to the peer group.
Omschrijving Firms operating in a Business-to-Business environment market goods and services to other firms, institutions, or the government, where their potential customers can be all over the world. Another challenge that firms operating in a business environment face is that they have to market and coordinate their goods and services along the supply chain. For companies, thinking in terms of added value instead of a product-focused perspective is key. Students will gain insights in the specialties of international business markets and business customers, such as that the customers are internationally operating firms rather than individuals, and that deals are closed between buying and selling centers consisting of several people. Other topics that will be covered are market strategy in business markets and the management of products and services. Since market offerings in business markets are usually realized in conjunction with other firms along the value chain - both suppliers and customers – efficient management of the (international) supply chain will receive special attention, where students will experience the problems of supply chain optimization in a management game.
Please note: Students who have followed Business & Supply Chain Marketing are not allowed to follow the Marketing master course Business Marketing.
Uren per week 3
Onderwijsvorm hoor- en werkcolleges, practica
Toetsvorm opdracht(en), schriftelijk tentamen
(Tentamen heeft open en multiple choice vragen)
Vaksoort bachelor
Coördinator drs. J.W.E.G. Fleischeuer
Docent(en) drs. J.W.E.G. Fleischeuer ,dr. K. Scholten ,dr. J. van Doorn
Verplichte literatuur
Titel Auteur ISBN Prijs
Selected papers at an intermediate level. No textbook. Various
Entreevoorwaarden
Opmerkingen Students following this course cannot follow the course B2B Marketing in their master's.
For more information contact the coordinator: jos.fleischeuer@rug.nl or the secretary: b.wever@rug.nl
Opgenomen in
Opleiding Jaar Periode Type
BSc Bedrijfskunde/Bdk  ( Technology Management/TM) 3 semester II a verplicht
BSc Informatica  (Major Informatica) 3 semester II a BUS
Courses open to Exchange Students (BSc)  ( Courses open to Exchange Students (BSc) without limited access) 3 semester II a keuze
Pre-MSc-programma’s FEB  (Pre-MSc BA Small Business & Entrepreneurship/SB&E) 1 semester II a verplicht
Pre-MSc-programma’s FEB  (Pre-MSc Technology and Operations Management/TOM) 1 semester II a verplicht
Pre-MSc-programma’s FEB  (Pre-MSc Supply Chain Management/SCM) 1 semester II a verplicht