International Bus.& Supply Chain Market.

Uitgebreide vaknaam	International Business & Supply Chain Marketing
Leerdoelen	Upon completion of the course the student is able to: 1. Define, describe and interpret topics related to international business markets and supply chains, such as value creation in international business markets, organizational buying behavior and supply chain optimization in an international environment. 2. Analyze and interpret case studies in the field of international business and supply chain marketing with the goal to provide the company in question with advice. 3. Apply theoretical insights to an international business marketing problem as described in a case study and to supply chain optimization problems as experienced in the management game and critically evaluate the suitability of the theory. 4. Compose and formulate a clear and convincingly written report consisting of advice in the field of international business and supply chain marketing for the company. 5. Design a convincing presentation or sales pitch on international business marketing and supply chain issues.
Omschrijving	Firms operating in a Business-to-Business environment market goods and services to other firms, institutions, or the government, where their potential customers can be all over the world. A challenge that firms, which operate in a business environment, face is that they have to market and coordinate their goods and services along the supply chain. For companies, thinking in terms of value of the customer and value for the customer instead of a product-focused perspective is key. Students will gain insights in the specialties of international business markets and business customers, such as that the customers are internationally operating firms rather than individuals, and that deals are closed between buying and selling centers consisting of several people. Other topics that will be covered are customer segmentation, value propositions, servitization, business solutions and the causal effects of B2B customer value marketing. Since market offerings in business markets are usually realized in conjunction with other firms along the value chain – both suppliers and customers – efficient management of the (international) supply chain will receive special attention. The course will pay attention to structuring supply chains, different supply chain strategies and coordination and integration along a supply chain with different business partners. Moreover, challenges emerging from risks and disruptions are discussed. Additionally, students will experience the problems of supply chain management in a management game.
Uren per week	3
Onderwijsvorm	-computer practicum,  -hoorcollege ,  -werkcollege
Toetsvorm	-groepsopdracht,  -verplichte aanwezigheid (digital exam (open and mc questions))
Vaksoort	bachelor
Coördinator	dr. J.P.R. Thomassen
Docent(en)	E.J.B. Bakker ,dr. J.P.R. Thomassen ,prof. dr. D.P. van Donk ,drs. M.D. Zweers
Verplichte literatuur	Titel Auteur ISBN Prijs Textbook B2B Customer Value Marketing* Thomassen Working papers* Selected academic papers*
Entreevoorwaarden
Opmerkingen	Please note: Students who have followed Business & Supply Chain Marketing are not allowed to follow the Marketing master course B2B Marketing. For more information contact the secretary: b.wever@rug.nl
Opgenomen in	Opleiding Jaar Periode Type BSc Bedrijfskunde/Bdk  ( Technology Management/TM) 3 semester II a verplicht BSc Econometrics and Operations Research/EOR  (keuzevakken BSc EOR) 3 semester II a keuze Courses Exchange (BSc)  (Courses Exchange Students (BSc) without limited access) 3 semester II a keuze Pre-MSc-programma’s FEB  (Pre-MSc Supply Chain Management/SCM) 1 semester II a verplicht Pre-MSc-programma’s FEB  (Pre-MSc Technology and Operations Management/TOM) 1 semester II a verplicht