Technology-based Offerings

Faculteit Economie en Bedrijfskunde
Jaar 2021/22
Vakcode EBB119A05
Vaknaam Technology-based Offerings
Niveau(s) uitwisseling, facultaire minor
Voertaal Engels
Periode semester I a
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Uitgebreide vaknaam Technology-based Offerings
Leerdoelen This course is part of the faculty minor “Innovation & Entrepreneurship” of the faculty of Economics & Business (a collaboration with the University of Groningen Centre of Entrepreneurship). It is of interest to students who want to learn how start-up firms and established companies develop new business propositions based on technology.
Upon completion of the course, the student is able to:
- Understand and explain the role of technological innovation and technology management in new product/service propositions.
- Understand and synthesize the most important goals of the new product/service development process at strategic, tactical and operational level.
- Integrate concepts from the disciplines of innovation & technology management, marketing, and entrepreneurship.
- Apply this knowledge to identify and assess new technology-based business opportunities.
Omschrijving Technological innovation is one of the most important drivers of success in many established companies, as well as in many new ventures. This course aims at providing knowledge and understanding of how technology is used for new product/service propositions. Subjects covered are (amongst others) technology management, product architecture, (adoption of) disruptive technologies, sustainability and circular economy, intellectual property management, and collaboration on technology. At the same time, an early practical experience is provided in which groups of students develop a product/service proposition from technology, from idea to first concept. This concept is further developed in the minor course ´Entrepreneurship Project´ (EBB118B10) in semester 1b.
Uren per week 3
Onderwijsvorm -gastcollege ,  -hoorcollege
Toetsvorm -groepsopdracht,  -individueel mondeling tentamen
Vaksoort bachelor
Coördinator dr. S.J.S. Matr
Docent(en) dr. A.J. Frederiks , Guest Lecturer(s) ,dr. S.J.S. Matr
Verplichte literatuur
Titel Auteur ISBN Prijs
Digital reader with a selection of academic papers, book chapters, and/or other professional readings Various ca. €  20,00
Entrepreneurship: successfully launching new ventures, 6th global edition, Pearson, 2019 Barringer, B.R., D. Ireland 9781292255330 ca. €  70,00
Entreevoorwaarden Propaedeutics
- This course has a limited number of participants and can only be taken in combination with the other courses of the faculty minor ´Innovation & Entrepreneurship´. - Final admission to the faculty minor is based on a letter of motivation (including resume), which needs to be submitted to the coordinator of the minor on July 1st of the academic year, prior to the academic year in which the student wants to do the minor, at the latest.
Opmerkingen For more information contact the coordinator
Opgenomen in
Opleiding Jaar Periode Type
BSc Bedrijfskunde/Bdk  (minor Innovation & Entrepreneurship) 3 semester I a verplicht
BSc Econometrics and Operations Research/EOR  (minor Innovation & Entrepreneurship) 3 semester I a verplicht
BSc Economics and Business Economics/E&BE  (minor Innovation & Entrepreneurship) 3 semester I a verplicht
BSc International Business/IB  (minor Innovation & Entrepreneurship for IB) 3 semester I a verplicht