Technology-based Offerings

Faculteit Economie en Bedrijfskunde
Jaar 2017/18
Vakcode EBB119A05
Vaknaam Technology-based Offerings
Niveau(s) uitwisseling, facultaire minor
Voertaal Engels
Periode semester I a
ECTS 5
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Uitgebreide vaknaam Technology-based Offerings
Leerdoelen This course is part of the faculty minor “Innovation & Entrepreneurship” of the faculty of Economics & Business (a collaboration with the University of Groningen Centre of Entrepreneurship). It is of interest to students who want to learn how start-up firms and established companies develop new business propositions based on technology.
Upon completion of the course, the student is able to:
- Understand and explain the role of technological innovation and technology management in new product/service propositions
- Understand and synthesize the most important goals of the new product/service development process at strategic, tactical and operational level
- Integrate concepts from the disciplines of innovation & technology management, marketing, and entrepreneurship
- Apply this knowledge to develop a new technology based offering from idea to concept (prototype)
Omschrijving Technological innovation is one of the most important drivers of success in many established companies, as well as in many new ventures. This course aims at providing knowledge and understanding of how technology is used for new product/service propositions. Subjects covered are (amongst others) technology management, architecture and roadmapping, (adoption of) disruptive technologies, design for circular economy, intellectual property management, and collaboration on technology.
At the same time, an early practical experience is provided in which groups of students develop a product/service proposition from technology, from idea to concept (prototype). This concept is further developed in the minor course “Entrepreneurship Project” (EBB118B10) in semester 1b.
Uren per week 4
Onderwijsvorm hoorcolleges, opdracht(en)
(Hoor- en gastcolleges, opdrachten)
Toetsvorm individueel tentamen, opdracht(en)
(Individual exam, assignment(s))
Vaksoort bachelor
Coördinator drs. F.D. Streefland
Docent(en) dr. A.J. Frederiks , Guest Lecturer(s) ,drs. F.D. Streefland
Verplichte literatuur
Titel Auteur ISBN Prijs
Entrepreneurship: successfully launching new ventures, 5th global edition, Pearson, 2015 Barringer, B.R., D. Ireland 9781292095370 ca. €  60,00
Reader with a selection of academic papers, book chapters, and/or other professional readings (published on Nestor) Various
Entreevoorwaarden - Propaedeutics
- This course has a limited number of participants and can only be taken in combination with the other courses of the faculty minor “Innovation & Entrepreneurship”.
- Final admission to the faculty minor is based on a letter of motivation (including resume), which needs to be submitted to the coordinator of the minor (f.d.streefland@rug.nl) on July 1st of the academic year, prior to the academic year in which the student wants to do the minor, at the latest.
Opmerkingen For more information contact the coordinator: f.d.streefland@rug.nl
Opgenomen in
Opleiding Jaar Periode Type
BSc Bedrijfskunde/Bdk  (minor Innovation & Entrepreneurship) 3 semester I a verplicht
BSc Industrial Engineering and Management  (Optional Modules Product and Process Technology) - semester I a Part of Minor I&E*
BSc Industrial Engineering and Management  (Optional Modules Production Technology and Logistics ) - semester I a Part of Minor I&E*
Courses open to Exchange Students (BSc)  (Courses open to Exchange Students (BSc) with limited access) 3 semester I a keuze