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Technology-based Offerings
| Faculteit | Economie en Bedrijfskunde |
| Jaar | 2021/22 |
| Vakcode | EBB119A05 |
| Vaknaam | Technology-based Offerings |
| Niveau(s) | uitwisseling, facultaire minor |
| Voertaal | Engels |
| Periode | semester I a |
| ECTS | 5 |
| Rooster | rooster |
| Uitgebreide vaknaam | Technology-based Offerings | ||||||||||||||||||||
| Leerdoelen | This course is part of the faculty minor “Innovation & Entrepreneurship” of the faculty of Economics & Business (a collaboration with the University of Groningen Centre of Entrepreneurship). It is of interest to students who want to learn how start-up firms and established companies develop new business propositions based on technology. Upon completion of the course, the student is able to: - Understand and explain the role of technological innovation and technology management in new product/service propositions. - Understand and synthesize the most important goals of the new product/service development process at strategic, tactical and operational level. - Integrate concepts from the disciplines of innovation & technology management, marketing, and entrepreneurship. - Apply this knowledge to identify and assess new technology-based business opportunities. |
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| Omschrijving | Technological innovation is one of the most important drivers of success in many established companies, as well as in many new ventures. This course aims at providing knowledge and understanding of how technology is used for new product/service propositions. Subjects covered are (amongst others) technology management, product architecture, (adoption of) disruptive technologies, sustainability and circular economy, intellectual property management, and collaboration on technology. At the same time, an early practical experience is provided in which groups of students develop a product/service proposition from technology, from idea to first concept. This concept is further developed in the minor course ´Entrepreneurship Project´ (EBB118B10) in semester 1b. | ||||||||||||||||||||
| Uren per week | 3 | ||||||||||||||||||||
| Onderwijsvorm | -gastcollege , -hoorcollege | ||||||||||||||||||||
| Toetsvorm | -groepsopdracht, -individueel mondeling tentamen | ||||||||||||||||||||
| Vaksoort | bachelor | ||||||||||||||||||||
| Coördinator | dr. S.J.S. Matr | ||||||||||||||||||||
| Docent(en) | dr. A.J. Frederiks , Guest Lecturer(s) | ||||||||||||||||||||
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| Entreevoorwaarden | Propaedeutics - This course has a limited number of participants and can only be taken in combination with the other courses of the faculty minor ´Innovation & Entrepreneurship´. - Final admission to the faculty minor is based on a letter of motivation (including resume), which needs to be submitted to the coordinator of the minor on July 1st of the academic year, prior to the academic year in which the student wants to do the minor, at the latest. |
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| Opmerkingen | For more information contact the coordinator | ||||||||||||||||||||
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