Entrepreneurship Project

Faculteit Economie en Bedrijfskunde
Jaar 2017/18
Vakcode EBB118B10
Vaknaam Entrepreneurship Project
Niveau(s) uitwisseling, facultaire minor
Voertaal Engels
Periode semester I b
ECTS 10
Rooster rooster

Uitgebreide vaknaam Entrepreneurship Project
Leerdoelen This course is part of the faculty minor “Innovation & Entrepreneurship” of the faculty of Economics & Business (a collaboration with the University of Groningen Centre of Entrepreneurship), and the university minor “Entrepreneurship”. It is of interest to students who want to learn how start-up firms and established companies develop new business propositions.
Upon completion of the course the student is able to:
1. Integrate concepts from the disciplines of (entrepreneurial) marketing, innovation & technology management, and entrepreneurship, as offered in the courses of the university and faculty minor
2. Apply this knowledge, together with entrepreneurial skills, to develop a new business
3. Reflect on practices of entrepreneurship and business development, including working in a multidisciplinary team
Omschrijving The course “Entrepreneurship project” is the concluding course of the faculty minor “Innovation & Entrepreneurship” and university minor “Entrepreneurship”, and can be considered a Student Venturelab. In this course, students will develop an empirically well-founded solution to a practical business development challenge in a multidisciplinary project setting. There are two main sources of challenges:
- the student’s own entrepreneurial idea;
- an entrepreneurial idea delivered by an existing SME, larger firm or entrepreneurial team.
The starting point of the course is a certain knowledge element. This element is often technology based, for example health- or energy-related devices, developed at the University of Groningen. The goal is to create an empirically validated understanding of the corresponding business model. In-between steps are:
- validating customer needs;
- developing suggestions for products/services to satisfy those needs;
- validating the solution.
Theory and tools from the disciplines of (entrepreneurial) marketing, entrepreneurship and innovation & technology management are applied during these three steps.
Uren per week 8
Onderwijsvorm hoorcolleges, opdracht(en), workshop(s)
(Guest lectures and coaching sessions)
Toetsvorm opdracht(en), presentatie(s), verplichte aanwezigheid
(Assignment(s), presentation(s), mandatory attendance)
Vaksoort bachelor
Coördinator drs. F.D. Streefland
Docent(en) dr. W.G. Biemans , Y. Deen , S.M. Dos Santos Fernandes Costa, PhD. ,dr. A.J. Frederiks ,mr. dr. W.M.H. Grooten , Guest Lecturer(s) ,dr. K.R.E. Huizingh , T.J. Kooijenga ,drs. M.M. Kroese , H.C. Nguyen, B. ,drs. F.D. Streefland ,drs. T.G. van der Zee
Verplichte literatuur
Titel Auteur ISBN Prijs
Entrepreneurship: successfully launching new ventures, 5th global edition, Pearson, 2015 Barringer, B.R., D. Ireland 9781292095370 ca. €  60,00
Running Lean, 2nd edition, 2012, O´Reilly Maurya, A. 9781449305178 ca. €  20,00
The Mom Test, 1st edition, CreateSpace Independent Publishing Platform, 2013 Fitzpatrick, R. 9781492180746 ca. €  20,00
Reader (published on Nestor)
Entreevoorwaarden - Propaedeutics
- This course has a limited number of participants and can only be taken in combination with the other courses of either the faculty minor “Innovation & Entrepreneurship” or the university minor “Entrepreneurship”.
- Final admission to the faculty minor is based on a letter of motivation (including resume), which needs to be submitted to the coordinator of the minor (f.d.streefland@rug.nl) on July 1st of the academic year, prior to the academic year in which the student wants to do the minor, at the latest.
- The university minor is not open to students of the faculty of Economics & Business and the BSc Industrial Engineering & Management.
Opmerkingen For more information contact the coordinator Frank Streefland: f.d.streefland@rug.nl
Opgenomen in
Opleiding Jaar Periode Type
BSc Bedrijfskunde/Bdk  (minor Innovation & Entrepreneurship) 3 semester I b verplicht
BSc Industrial Engineering and Management  (Optional Modules Product and Process Technology) - semester I b Part of Minor I&E*
BSc Industrial Engineering and Management  (Optional Modules Production Technology and Logistics ) - semester I b Part of Minor I&E*
Courses open to Exchange Students (BSc)  (Courses open to Exchange Students (BSc) with limited access) 3 semester I b keuze
minor Entrepreneurship - semester I b verplicht