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Innovation Management B&M
| Faculteit | Economie en Bedrijfskunde |
| Jaar | 2020/21 |
| Vakcode | EBB107A05 |
| Vaknaam | Innovation Management B&M |
| Niveau(s) | bachelor, uitwisseling |
| Voertaal | Engels |
| Periode | semester I b |
| ECTS | 5 |
| Rooster | rooster |
| Uitgebreide vaknaam | Innovation Management B&M | ||||||||||||
| Leerdoelen | This course aims to provide students with basic knowledge about the context in which firms innovate and manage the innovation process. Upon completion of this course students are able to 1. Identify and classify various types of innovation. 2. Recognize the relevance of innovation as a driving force of competitive success. 3. Explain the interrelations of innovation and new ventures. 4. Analyze how innovation affects the competitive dynamics of markets. 5. Deduce the challenges and exceptional opportunities of innovation. 6. Apply their theoretical knowledge to understand how firms can implement strategies to innovate successfully. |
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| Omschrijving | The management of innovation processes helps both entrepreneurial new ventures and established organizations to innovate successfully. Firms frequently require various internal and external sources that are important for innovations. In this context businesses face several challenges to successfully recombine different sources of knowledge. Students will approach the management of innovation by learning how organizational and industrial context shapes innovation and which strategies firms apply to innovate and generate value from innovations. We start with discussing the characteristics of knowledge from an economics perspective and the relevance of innovation for firms and society. Introducing different types of innovations and the role of innovation for industrial dynamics will allow students to build a thorough understanding of the context in which firms innovate. Based on these insights we discuss the relevance of various actors in the process of innovation and collaborations among them. Discussing the challenges of managing the innovation process when tapping into external and global knowledge sources will complete this course, and allow you to understand better how organizations innovate in an increasingly open and global innovation system. | ||||||||||||
| Uren per week | 3 | ||||||||||||
| Onderwijsvorm | -hoorcollege , -werkcollege | ||||||||||||
| Toetsvorm | -groepsopdracht, -schriftelijk tentamen (open en mc vragen) | ||||||||||||
| Vaksoort | bachelor | ||||||||||||
| Coördinator | dr. F. Noseleit | ||||||||||||
| Docent(en) | dr. F. Noseleit ,dr. P.J. Steinberg | ||||||||||||
| Verplichte literatuur |
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| Entreevoorwaarden | |||||||||||||
| Opmerkingen | For more information contact the coordinator, f.noseleit@rug.nl, +31 (0)50 3638564 | ||||||||||||
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