Media Entrepreneurship

Faculteit Letteren
Jaar 2020/21
Vakcode LJX028B05
Vaknaam Media Entrepreneurship
Niveau(s) bachelor
Voertaal Engels
Periode semester I b
Rooster Concept rooster

Uitgebreide vaknaam Media Entrepreneurship
Leerdoelen 1. To ask concise questions to professionals in the field that show your understanding of the
Business model canvas tool, awareness of the main challenges of developing your
business model;
2. To understand the five main elements of designing a business canvas model and apply it in
the media industry as shown through a group presentation in week 9 of the course;
3. To collaborate in a group as shown through weekly meetings to discuss, divide and
organise the group work, culminating in the group presentation in week 9;
4. To seek active support from the course lecturer during the learning labs, showing a proactive
attitude by preparing before the learning labs and using the learning labs as
effectively as possible (participation in learning labs);
5. To understand and critically reflect on some of the most important challenges and
opportunities of starting and running a business in the media industries on the basis of
the experiences of professionals from the field (in reflection on the guest lectures)
6. To design a convincing and visually attractive presentation.
Omschrijving This practical course provides you with one of the most popular tools for entrepreneurship
and innovation: Business Model Canvas. During the course, you will develop with a group of
students a business model, which you will present at the end of the course. Each week we will
discuss one of the main elements of the template, which you will develop for the design of
your group’s business model, proposing a specific business case in the media industries. We
will also invite entrepreneurs from four different media industries to talk about their
experiences and practices. You will prepare questions for these professionals each week,
based on searching and researching relevant documents.
Uren per week 4
Onderwijsvorm werkcollege
Toetsvorm actieve participatie, schriftelijke opdracht(en)
Vaksoort bachelor
Coördinator MA. A.D. Brouwers
Docent(en) MA. A.D. Brouwers , S.R. White, PhD.
Verplichte literatuur
Titel Auteur ISBN Prijs
See Nestor.
Entreevoorwaarden Access to year 2
Opgenomen in
Opleiding Jaar Periode Type
Ba Media Studies  (Audiovisual culture) 2 semester I b keuzegroep
Ba Media Studies  (Digital Culture) 2 semester I b keuzegroep
Ba Media Studies  (Journalism Studies) 2 semester I b keuzegroep
Ba Media Studies  (Cultural Industries) 2 semester I b keuzegroep
Ba Media Studies  (Politics and Global Citizenship) 2 semester I b keuzegroep
Facultaire Minor Mediastudies 3 semester I b keuzegroep