Media Theory I: Mediatisation and Effect

Faculteit Letteren
Jaar 2021/22
Vakcode LJX020B05
Vaknaam Media Theory I: Mediatisation and Effect
Voertaal Engels
Periode semester II a

Uitgebreide vaknaam Media Theory I: Mediatisation and Effect
Leerdoelen After completion of the course unit, the student is able:
- to concisely characterize major strands within media theory on media’s impact in society based on the assigned literature, lectures and seminars;
- to describe the strong and weak points of these strands in media theory based on the assigned readings, lectures and seminars;
- to articulate such assessments of media theory in relation to ‘real life examples’ in class discussions;
- to craft a critical reflection on the role of the media in modern-day, Western societies using different perspectives from media theory whilst integrating assigned and additional literature;
- to independently identify and discuss a contemporary ‘real life example’ that illustrate media theoretical concepts based on assigned and additional academic literature.
Omschrijving Together with Media Theory II: Form and Technology, this course unit provides an in-depth
understanding of the different theoretical approaches to media, including how these developed historically and how they relate to one another. In this unit, the focus is on theories of the role and impact of media on society, ranging from initial, linear theories of media effects to more nuanced and constructivist responses. The unit also introduces students to mediatisation as a theoretical concept to understand how media are intrinsically intertwined with social and cultural practices and how they affect social institutions and culture in general.

The unit begins with the classic theories of media effects, from the initial hypodermic needle models to theories explaining some aspect of media effects (e.g., agenda setting and framing theory). From there, the focus is on theories that have a more holistic view on media’s impact, such as encoding-decoding, as well as other cultural studies approaches to media’s impact in society. Finally, students will be introduced to theories of mediatisation as a framework to understand and analyse the pivotal function of media in Western societies. Where lectures introduce each theme, weekly seminars are used to discuss the theoretical texts as well as empirical studies into media’s role in different domains of social life.
Uren per week 4
Onderwijsvorm hoorcollege, werkcollege, zelfstudie
(This course unit contains weekly two-hour lectures, weekly two-hour seminars, exam preparation, written assignments and self-study.)
Toetsvorm schriftelijke opdracht(en), tentamen
(written group assignment.)
Vaksoort bachelor
Coördinator dr. C. Bozdag Bucak
Docent(en) dr. C. Bozdag Bucak , R. Dijkstra, MA. , N. Fridzema, MA. , C. Minchilli, PhD.
Verplichte literatuur
Titel Auteur ISBN Prijs
Literature is available online via SmartCat.
Entreevoorwaarden Acces to year 2 of the bachelor’s degree programme of Media Studies.

This course is available for exhange students with a university background in Media Studies with adequate English language skills.
Opgenomen in
Opleiding Jaar Periode Type
Course units for exchange students 2 semester II a intm
Ba Media Studies 2 semester II a verplicht