Analysing Media Texts

Faculteit Letteren
Jaar 2021/22
Vakcode LJX018B05
Vaknaam Analysing Media Texts
Voertaal Engels
Periode semester I a
ECTS 5
Rooster rooster.rug.nl

Uitgebreide vaknaam Analysing Media Texts
Leerdoelen Upon successful completion of the course unit, students are able to:

- describe the distinct philosophies, including strengths and weaknesses, underpinning quantitative and qualitative research traditions and designs (1f);

- describe the different aspects of conducting a media text analysis (design, sampling, data selection and collection, data analysis) based on the assigned literature and seminars (2a);

- name the key characteristics of quantitative content analysis and discourse analysis based on the assigned literature and seminars (2b);

- present the results of a research project in a clear and coherent research report (2d);

- design and conduct a limited discourse analysis and quantitative content analysis of media texts (3a);

- describe the strong and weak points of the respective methods for media research based on the assigned literature and seminars (3d);

- have the skills to interact respectfully and constructively with others, share and discuss academic knowledge, and work towards attaining common goals (4c)
Omschrijving This course unit, together with Analysing Media Production and Use, introduces methodologies to empirically study media production and use. In the present course, the focus is on methods of data collection and analysis to examine media texts. The course unit begins with an introduction to the nature and process of academic social research, and the distinct philosophies underpinning quantitative and qualitative research traditions and designs. After these foundations are set, students are introduced to a first, qualitative, methodology to collect and analyse textual data in media: discourse analysis. Next, the course moves on to a second methodology for studying media texts, quantitative content analysis. The course will consist of theory seminars followed by (supervised) practice seminars where students will have a chance to practice the methods with the aim of completing small-scale group research assignments. The practice seminars not only provide an opportunity for students to practice each method, but also provide students with tutoring to assist in completing the assignments.
Uren per week 4
Onderwijsvorm practicum, project-based team work, werkcollege, zelfstudie
Toetsvorm schriftelijke opdracht(en), tentamen
(Portfolio assignment: discourse analysis group assignment, quantitative content analysis group assignment)
Vaksoort bachelor
Coördinator C. Dagoula, PhD.
Docent(en) S. Banjac, PhD. ,dr. L. Brummer , C. Dagoula, PhD. , N. Fridzema, MA. , R.J. Stupart, PhD. , A. Valinciute, PhD.
Verplichte literatuur
Titel Auteur ISBN Prijs
Social Research Methods (4th or 5th edition), Oxford: Oxford University Press Alan Bryman 9780199689453 ca. €  45,00
Entreevoorwaarden Access to year 2 of the bachelor’s degree programme of Media Studies.

Available for exhange students with a university background in Media Studies with adequate English language skills. This course cannot be combined with MJC VI: Media Analysis.
Opmerkingen
Opgenomen in
Opleiding Jaar Periode Type
Course units for exchange students 2 semester I a intm
Ba Media Studies 2 semester I a verplicht
Ba Media Studies  (Pre-master Media Creation and Innovation) 3 semester I a verplicht
Ba Media Studies  (Pre-master Datafication and Digital Literacy) 3 semester I a verplicht
Ba Media Studies  (Pre-master Social Media and Society) 3 semester I a verplicht
Ba Media Studies  (Pre-master Journalism (English-taught MA)) 3 semester I a verplicht
Ba Media Studies  (Pre-master Journalism (Dutch-taught MA)) 3 semester I a verplicht
Facultaire Minor Journalism 3 semester I a verplicht
Facultaire Minor Journalistiek 3 semester I a verplicht
Facultaire Minor Mediastudies 3 semester I a verplicht