Analysing Media Production and Use

Faculteit Letteren
Jaar 2021/22
Vakcode LJX017B05
Vaknaam Analysing Media Production and Use
Niveau(s) bachelor
Voertaal Engels
Periode semester I b

Uitgebreide vaknaam Analysing Media Production and Use
Leerdoelen After completion of the course unit the student is able to:
- define the basic techniques for human subject research and analysis based on the assigned literature and seminars; (1f)
- outline the different aspects of conducting research into media production and media consumption (design, sampling, data collection, data analysis) based on the assigned literature and seminars; (1f)
- name the key characteristics of survey and interview research for analysing media production and consumption; (5a)
- describe the strong and weak points of the two respective methods for conducting media production and audience research; (2d)
- design and conduct a limited survey and interview research into media use and/or production; (2a, 2b, 3a, 3d)
- present the results of their research in a clear research report, policy document or executive summary. (4a, 5a)
Omschrijving Building on Analysing Media Texts, which focuses upon media content, this methodological course unit introduces methods of data collection and analysis to investigate the two other key pillars of media studies research: media production and media consumption. Whereas Analysing Media Texts taught students content analysis and discourse analysis, this course adds surveys and interviews to students’ methodological toolbox as two methods for doing human subject research.

The course begins with an overview of what it means to do human subject research, including how to ask focused and feasible research questions, dealing with research ethics, reflexivity of your role as a researcher, and sampling participants. From there, students will get hands-on experience with doing media research in the areas of media production and consumption. The two main methodologies practiced are surveys and interviews. Each of these is introduced gradually. Students will be taught to tailor these methods depending on their research question and to apply them with hands-on examples.

In order to achieve this, the course will consist of (bi-)weekly lectures and weekly (supervised) method labs, where students will have a chance to practice the methods with the aim of completing small-scale group research assignments. The labs not only provide an opportunity for students to practice each method, but also provide tutoring to assist in completing the assignments.
Uren per week 4
Onderwijsvorm praktische oefening, werkcollege
(This course unit contains (bi-)weekly online lectures, (bi-)weekly on-campus methods labs, practical exercises and self-study.)
Toetsvorm schriftelijke opdracht(en)
Vaksoort bachelor
Coördinator dr. J.A.C. Swart
Docent(en) A.D. Brouwers, MA. , N. Fridzema, MA. ,dr. J.A.C. Swart , A. Valinciute, PhD. , R.L. van der Merwe, PhD.
Verplichte literatuur
Titel Auteur ISBN Prijs
Links to the literature (accessible online for UG students without charge via the university library) will be provided via Nestor.
Entreevoorwaarden Access to year 2 of the bachelor’s degree programme of Media Studies.

This course is available for exhange students with a university background in Media Studies with adequate English language skills.
Opgenomen in
Opleiding Jaar Periode Type
Course units for exchange students 2 semester I b intm
Ba Media Studies 2 semester I b verplicht
Ba Media Studies  (Pre-master Media Creation and Innovation) 3 semester I b verplicht
Ba Media Studies  (Pre-master Datafication and Digital Literacy) 3 semester I b verplicht
Ba Media Studies  (Pre-master Social Media and Society) 3 semester I b verplicht
Facultaire Minor Mediastudies 3 semester I b verplicht