Corporate and Marketing Communication 3

Faculteit Letteren
Jaar 2021/22
Vakcode LCX050B05
Vaknaam Corporate and Marketing Communication 3
Niveau(s) bachelor
Voertaal Engels
Periode semester II a
ECTS 5
Rooster rooster.rug.nl

Uitgebreide vaknaam Corporate and Marketing Communication 3
Leerdoelen 1. Understand the theory and key concepts with regard to strategic CSR (1.1, 1.2)
2. Understand theories and key concepts with regard to communicating about CSR (1.1, 1.2)
3. Select a case for the assignments that is relevant for CSR research, based on requirements given in class (2.3, 2.4)
4. Apply theory and key concepts on strategic CSR to analyze self-selected case (2.1, 2.2)
5. Apply theory and key concepts on CSR communication to analyze a selfselected case (2.1, 2.2)
6. Based on own analyses, create a CSR campaign (3.1, 3.2)
7. Work in groups (4.2)
8. Effectively communicate their analyses and own campaign, in an
academically appropriate style and register (4.1., 4.2.)
Omschrijving Joep Cornelissen describes in Corporate Communication, A Guide to Theory and Practice*, some new developments in corporate communication. One of these new developments that has emerged is Corporate Social Responsibility (CSR) and Community Relations: more and more organizations demonstrate their committment to social and environmental issues and like build strong relationships with local and global communities.
During the course Corporate and Marketing Communication 3 CSR will be at the centre of our attention. The book about CSR by Chandler proviedes detailed descriptions, students will relate this information to communication (websites, social media, and interviews).

*) see Corporate and Marketing Communication 1 and 2
Uren per week 4
Onderwijsvorm nog niet bekend
Toetsvorm nog niet bekend
Vaksoort bachelor jr 2
Coördinator dr. W. Vuijk
Docent(en) E. Darics, PhD. ,dr. W. Vuijk
Verplichte literatuur
Titel Auteur ISBN Prijs
Strategic Corporate Social Responsibility. Sustainable Value Creation D. Chandler 9781506310992 ca. €  79,00
Corporate Communication: A Guide to Theory & Practice (5th edition). Erasmus University, Sage Publications
NB: Chapter 13
J. Cornelissen 9781473953703 ca. €  50,00
Entreevoorwaarden
Opmerkingen Dit vak is ook toegankelijk voor studenten die Corporate Communication LCX045B05 of LCX007B10 hebben behaald.
Opgenomen in
Opleiding Jaar Periode Type
Ba Communicatie- en Informatiewetenschappen  (Nederlandse Track) 2 semester II a keuzegroep
Ba Communicatie- en Informatiewetenschappen  (Internationale track and Nederlandse track) 3 semester II a keuzegroep
Ba Communicatie- en Informatiewetenschappen  (Internationale Track) 2 semester II a keuzegroep