| Uitgebreide vaknaam |
Corporate and Marketing Communication 2 |
| Leerdoelen |
1. Understand the role of language and discourse as a central constituent in 'being' and 'doing' a company
2. Analyze and interpret business communication with a focus on linguistic/discursive trends
3. Formulate recommendations based on analyses for companies to improve/reflect on their communication |
| Omschrijving |
This course explores how businesses and relevant external and internal stakeholders communicate, with a focus on how communication is not an extra layer of work or tool for companies, but an integral part of the
discursive performative process of being and doing a company. Different forms and genres of communication are explored, such as advertising and marketing, discourses of brand narratives and mission statements, digital communication, and crisis communication. These will be explored with hands-on, case-based exercises and assignments. |
| Uren per week |
4 |
| Onderwijsvorm |
nog niet bekend
|
| Toetsvorm |
nog niet bekend
|
| Vaksoort |
bachelor jr 2
|
| Coördinator |
dr. J.H.M. Declercq
|
| Docent(en) |
dr. J.H.M. Declercq
|
| Verplichte literatuur |
| Titel |
Auteur |
ISBN |
Prijs |
| Language in Business, Language at Work |
Darics, E. & Koller, V. |
9780230298422 |
€
30,00
|
|
| Entreevoorwaarden |
45 ECTS of the propedeutic exam must have been acquired. |
| Opmerkingen |
Progress is open van 17 juni tot en met 5 juli. De (eventuele) werkgroep intekening in Nestor is open van 14 augustus 07.00 uur t/m 28 augustus 23.59 uur. De faculteit behoudt zich het recht voor wijzigingen aan te brengen in het vakaanbod, het aantal groepen en de roostering. |
| Opgenomen in |
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