Corporate and Marketing Communication 2
Faculteit | Letteren |
Jaar | 2021/22 |
Vakcode | LCX049B05 |
Vaknaam | Corporate and Marketing Communication 2 |
Niveau(s) | bachelor |
Voertaal | Engels |
Periode | semester I b |
ECTS | 5 |
Rooster | rooster.rug.nl |
Uitgebreide vaknaam | Corporate and Marketing Communication 2 | ||||||||||||||||||||
Leerdoelen | 1. recognize the complex nature of different forms of external communication; recognize that communication is more than a tool but an integral part of the discursive performative process of being and doing a company 2. Understand and describe relevant and central theoretical frameworks and concepts in researching corporate communication (1.1.) 3. Apply analytical methods discussed in class to analyse and interpret data on corporate communication (2.1., 2.2., 2.4., 2.5.) 4. Evaluate findings of the performed analyses to critically reflect on (recommendations for) practice (3.1.) |
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Uren per week | 4 | ||||||||||||||||||||
Onderwijsvorm | nog niet bekend | ||||||||||||||||||||
Toetsvorm | nog niet bekend | ||||||||||||||||||||
Vaksoort | bachelor jr 2 | ||||||||||||||||||||
Coördinator | S. Lee, PhD. | ||||||||||||||||||||
Docent(en) | S. Lee, PhD. | ||||||||||||||||||||
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