Pictures in Professional Communication

Uitgebreide vaknaam	Pictures in Professional Communication
Leerdoelen	Students will develop: 1. their theoretical knowledge of interpretation models and principles of cognitive processing that influence visual language production and perception. 2. their ability to evaluate visual language in professional contexts. 3. their understanding of the structure and coherence of CIS research (e.g., multimodal communication, document design) and its practical application. 4. their competence in the use quantitative and qualitative research methods. 5. their competence to identify and analyse complex issues in the production, evaluation and improvement of graphical (re)presentations.
Omschrijving	In the Pictures in Professional Communication course students will study the visual content used in a corpus of first-aid instructions along the lines of diagnosis, implementation and evaluation. The course concentrates on the description and analysis of pictures. Teams of students will develop an annotation model to systematically describe pictures used in first-aid instructions. The annotation model should identify pictorial aspects in a corpus of pictures that are hypothesized to play a role in the effectiveness of the pictures in their context of use. Students will conduct an empirical assessment to investigate the reliability of their annotation model and improve the model accordingly. Methods employed in the assessment of the annotation model include: inter-annotator agreement calculations (Kappa), questionnaires and interviews. Inter-annotator agreement and questionnaire data are processed quantitatively, while the interview results are used to add qualitative insights. By the end of this course students will be able to: 1. relate visual information transfer to central questions, theories and concepts of visual language, multimodal communication, document design, (e.g. medium, modality, inference, cognition, persuasion etc.) 2. describe and explain form and content relationships in visual language using theoretical models from semiotics, Gestalt theory and rhetoric as well as visual means such as composition, perspective and colour . 3. analyse, evaluate and improve visual information presentation within its professional context of use 4. develop and present improved visual (re)presentations for professional contexts in line with the outcomes of researched issues in visual presentations.
Uren per week	2
Onderwijsvorm	hoorcollege, werkcollege (2 lectures, 5 flipped class-room meetings and 7 seminars)
Toetsvorm	schriftelijke opdracht(en)
Vaksoort	bachelor jr 2
Coördinator	dr. I.F. van der Sluis
Docent(en)	dr. I.F. van der Sluis
Verplichte literatuur	Titel Auteur ISBN Prijs Visual Language, Perspectives for Both Makers and Users. Boom, Lemma. J. van den Broek, W. Koetsenruijter, J. de Jong and L. Smit. (2012). ISBN:9789490947729 ca. €  50,00 A number of Texts and articles made available on the student portal pages of the course.
Entreevoorwaarden	45 ECTS of the propaedeutic exam (major/minor).
Opmerkingen	Progress is open van 19 november 2018 t/m 7 december 2018. De (eventuele) werkgroep intekening in Nestor is open van 12 december 07.00 uur t/m 21 december 23.59 uur. De faculteit behoudt zich het recht voor wijzigingen aan te brengen in het vakaanbod, het aantal groepen en de roostering.
Opgenomen in	Opleiding Jaar Periode Type Course units for exchange students 3 semester II a adv Ba Communicatie- en Informatiewetenschappen  (Nederlandse Track) 2 semester II a verplicht Ba Communicatie- en Informatiewetenschappen  (Pre-master Computercommunicatie) - semester II a verplicht Ba Communicatie- en Informatiewetenschappen  (Internationale Track) 2 semester II a verplicht