Multimodale Communicatie

Faculteit Letteren
Jaar 2021/22
Vakcode LCX017P05
Vaknaam Multimodale Communicatie
Niveau(s) propedeuse
Voertaal Engels
Periode semester II b
ECTS 5
Rooster rooster.rug.nl

Uitgebreide vaknaam Multimodale Communicatie
Leerdoelen By the end of this course students will be able to:

- relate information transfer through different modalities and media with central questions, theories and applications in research on multimodal communication.
- recognize, integrate and reflect on multimodal communication in CIS research.
- characterise, analyse and evaluate theoretic models on multimodal communication.
- interpret and evaluate research on the effects of verbal and (audio-)visual information in particular contexts.
Omschrijving Communication involves multiple expressive resources and modalities. Producers or designers may use verbal text, images, sound, video and many other forms to convey a message, and the effectiveness of using these modalities and their combinations in various media depends on the way in which people process this kind of information.

This course introduces the broad context of multimodal communication and provides a foundational method for the analysis of a diversity of multimodal artefacts and performances. It follows the textbook `Multimodality. Foundations, Research and Analysis. A Problem-Oriented Introduction’ by J. Bateman, J. Wildfeuer and T. Hiippala (2017) and will give directions how to define the subject matter of multimodality, how to study it, and how
to demarcate the objects of study in the first place.

In this course students will develop:

- theoretical knowledge about multimodal information from particular perspectives and used in particular contexts
- understanding of the research field of multimodality and the relations between its components
- ability to describe, analyse and evaluate theoretical views on multimodal communications
- ability to describe, analyse and evaluate applications of particular forms of multimodal communication.
Uren per week
Vaksoort propedeuse
Coördinator Dr. J. Wildfeuer
Docent(en) dr. I.F. van der Sluis , N. van der Velden, MA. ,Dr. J. Wildfeuer
Entreevoorwaarden
Opmerkingen
Opgenomen in
Opleiding Jaar Periode Type
Ba Communicatie- en Informatiewetenschappen  (Nederlandse Track) 1 semester II b verplicht
Ba Communicatie- en Informatiewetenschappen  (Internationale Track) 1 semester II b verplicht