Emerging Markets (MSc)

Faculteit Economie en Bedrijfskunde
Jaar 2022/23
Vakcode EBM085A05
Vaknaam Emerging Markets (MSc)
Niveau(s) master, uitwisseling
Voertaal Engels
Periode semester I a
ECTS 5
Rooster rooster

Uitgebreide vaknaam Emerging Markets (MSc)
Leerdoelen Upon completion of the course, the student is able to:
1. Identify and describe:
• emerging markets
• emerging market multinational firms
2. Recognize and distinguish between the macro-, meso- and micro-level contingencies shaping firm behavior in emerging markets.
3. Describe and discriminate various forms of organizations in emerging markets such as private, family-owned, state-owned, and business group affiliated firms.
4. Distinguish, apply and evaluate theories of strategic management and international business to explain:
• firm behavior in emerging economies
• multinational firm behavior investing in to emerging markets, and investing out of emerging markets.
5. Analyze and synthesize information to solve business cases and real-world issue(s).
6. Relate logically arrived solution(s) to real-world issues with theory and formulate opinion.
7. Articulate and present opinion(s) in a written or oral form.
Omschrijving The course is practitioner oriented and provides a nuanced perspective on doing business in low income, high growth countries (emerging markets) such as Brazil, Russia, India and China. Primary emphasis is on,

1) Recognizing the uniqueness and challenges of the context characterizing the business environment in these economies such as rapidly evolving business environment, underdeveloped infrastructure, bottom of the pyramid consumers, and

2) How the context then shapes the nature and behavior of firms.

From an academic perspective, the course emphasis is on recognizing and evaluating the assumptions and limitations of popular theories and frameworks, originally developed and applied in the context of developed economies.

The course employs real business case studies to assess the relevance of theory in the context of emerging markets and to gain second-hand experience of the thought processes of top managers and CEOs grappling with business related challenges.
Uren per week 4
Onderwijsvorm hoor- en werkcolleges
Toetsvorm -groepsopdracht,  -individuele opdracht,  -schriftelijk tentamen (open vragen), actieve deelname
(For regular students, it is important to participate in all the classroom related activities and assignments.)
Vaksoort master
Coördinator Dr. S.R. Gubbi
Docent(en) L. Ge ,Dr. S.R. Gubbi
Verplichte literatuur
Titel Auteur ISBN Prijs
Published articles in academic journals and business magazines*, to be accessed using RuG library resources Various
Business cases, download links will be made available* Various
Entreevoorwaarden > Student has prior knowledge and understanding of international business and multinational working environment. > Student is able to read, comprehend and analyze academic case studies and company annual reports.
> Student is able to synthesize factual data/information, identify patterns/trends, evaluate a business situation, and effectively communicate orally or in written form.
> Student is familiar and able to extract relevant information from library sources such as Business Source Premier, Lexis-Nexis, and ORBIS database.
Opmerkingen Secretariat GEM: gem.feb@rug.nl, +31(0)50 363 3458, 5411.0538
Opgenomen in
Opleiding Jaar Periode Type
Courses Exchange (MSc)  ( Courses Exchange Students (MSc) without limited access) 1 semester I a keuze
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MSc BA - Management Accounting and Control/MAC  (keuzevakken MSc BA MAC) 1 semester I a keuze
MSc BA - Small Business & Entrepreneurship/SB&E  (keuzevakken MSc BA SB&E) 1 semester I a keuze
MSc Economic Development & Globalization / ED&G  (keuzevak(ken) B MSc ED&G) 1 semester I a keuze
MSc Economics  (keuzevakken C MSc Economics) 1 semester I a keuze
MSc Finance  (keuzevakken B MSc Finance) 1 semester I a keuze
MSc International Business & Management/IB&M  (keuzevakken A MSc IB&M) 1 semester I a keuze
MSc International Financial Management/IFM  (keuzevakken MSc IFM) 1 semester I a keuze
MSc Marketing  (keuzevakken B Marketing Management) 1 semester I a keuze
Msc Philosophy, Politics and Economics 1 semester I a keuze