Digital Transformation Strategy

Faculteit Economie en Bedrijfskunde
Jaar 2022/23
Vakcode EBM212A05
Vaknaam Digital Transformation Strategy
Niveau(s) master
Voertaal Engels
Periode semester I b
ECTS 5
Rooster rooster

Uitgebreide vaknaam Digital Transformation Strategy
Leerdoelen 1.Describe the strategic role of digital technologies and data in business.
2.Explain the concepts, theories, and models related to digital transformation strategy.
3.Apply the concepts, theories, and models to solve business problems with a digital transformation strategy.
4.Analyze and evaluate the business value of digital transformation strategy by collecting data from real companies.
5.Write a professional report to explain and reflect on how digital transformation strategy generates sustainable competitive advantage for companies.
Omschrijving Digital technologies are increasingly playing a major role as enablers or inhibitors for organizations to achieve sustainable competitive advantages in the market. For established organizations, a digital transformation strategy is of vital importance for business model innovation and ultimately for commercial success. New startups also need to devise strategies to compete in digital environments and challenge incumbents. Course participants will learn how businesses can leverage digital technologies and data to create innovations, transform business models, and manage platforms and ecosystems. There are no easy answers to strategic questions in the digital age, and the course is designed to sharpen participants' analytical and reflective skills. Students are trained to develop strategic solutions in a creative, digitally enabled approach.
Uren per week 2
Onderwijsvorm -groepsbegeleiding ,  -hoorcollege ,  -werkcollege
Toetsvorm -groepspresentatie,  -schriftelijk tentamen (open vragen)
Vaksoort master
Coördinator M. Hanisch
Docent(en) P. Arque-Castells, PhD. , M. Hanisch
Verplichte literatuur
Titel Auteur ISBN Prijs
To be announced in the course syllabus on Nestor
Entreevoorwaarden Students should have basic knowledge about digital technologies and strategic management.
Opmerkingen Secretary room: 5411-0434, tel. +31(0)50 363 4111, email: i.b.a.neef@rug.nl
Opgenomen in
Opleiding Jaar Periode Type
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MSc BA - Health  (keuzevakken B MSc BA Health) 1 semester I b keuze
MSc BA - Management Accounting and Control/MAC  (keuzevakken MSc BA MAC) 1 semester I b keuze
MSc BA - Small Business & Entrepreneurship/SB&E  (keuzevakken MSc BA SB&E) 1 semester I b keuze
MSc BA - Strategic Innovation Management/SIM  (keuzevakken MSc BA-SIM) 1 semester I b keuze
MSc Technology and Operations Management/TOM  (keuzevakken MSc TOM) 1 semester I b keuze