Strategic Analysis for Small Business

Uitgebreide vaknaam	Strategic Analysis for Small Business
Leerdoelen	Upon completion of the course the student is able to: 1. Appraise the relevant theories in strategic management that allow SMEs to solve strategic queries regarding the positioning of the firm. 2. Review relevant relevant academic literature and assess research gaps. 3. Apply these insights in strategic management in real business contexts. 4. Analyze the relationships between competitive advantage, strategic resources and different forms of cooperation between firms.
Omschrijving	This course is one of the obligatory courses of the SB&E track within the MScBA. The aim of the course is to discuss recent academic research on the issue of strategic positioning and the creation of a competitive advantage. The course focuses on those insights that allow SMEs to solve strategic queries they are confronted with. As small businesses are more resource constrained than larger businesses strategic choices regarding these topics will have major consequences for the performance of the SMEs. The students have to review scientific publications and to reflect critically on the relevance of these theories for SMEs. The following topics are dealt with: boundaries of the firm, competition and types of cooperation, strategic positioning, and the impact of the external environment on strategy.
Uren per week	3
Onderwijsvorm	-gastcollege ,  -interactief hoorcollege
Toetsvorm	-groepsopdracht,  -groepspresentatie,  -schriftelijk tentamen (open vragen)
Vaksoort	master
Coördinator	Dr. M. Wyrwich
Docent(en)	dr. E.P.M. Croonen ,Dr. M. Greve ,Dr. M. Wyrwich
Verplichte literatuur	Titel Auteur ISBN Prijs A reading list of academic articles
Entreevoorwaarden	Students have to meet the general bachelor requirements to enroll for this course. This course is not open for students from other MSc programmes.
Opmerkingen	Secretary: room 5411-0434, e-mail t.j.beuker@rug.nl, tel. +31(0)50 363 4303
Opgenomen in	Opleiding Jaar Periode Type MSc BA - Small Business & Entrepreneurship/SB&E  (basisprogramma SB&E) 1 semester I a verplicht