Technology-enabled Innovation

Uitgebreide vaknaam	Technology-enabled Innovation: products, services and systems
Leerdoelen	Upon completion of the course the student is able to: 1. understand the most important phases of product, service or system innovation, and relate these phases to the strategic, tactical and operational processes in a company, in particular in product, service or system development 2. understand & recognize potential technology-enabled innovations and translate these into several concepts for new products, services or systems 3. synthesize business, technical and organisational requirements of product, service or system development in order to select one concept 4. evaluate and improve the concept in order to transform it into a complete business case for further development and for launch 5. apply this knowledge and understanding in an actual product, service or system development activity, covering relevant business, technical and organizational aspects
Omschrijving	This course combines academic knowledge of innovation processes with a team effort under pressure in which a concept for new products, services or systems is developed, in conjunction with a company. Teams are coached on their progress by the lecturers. The course follows the phases of an innovation process as provided by the course book, extended with selected subjects in service innovations and technological developments. Understanding will be tested in an individual exam. Teams will apply their knowledge and understanding in an actual product, service or system development activity, covering relevant business, technical and organizational aspects. Toll-gate reports and pitches are the deliverables of this team effort.
Uren per week	4
Onderwijsvorm	-groepsbegeleiding ,  -hoorcollege
Toetsvorm	-groepsopdracht,  -groepspresentatie,  -schriftelijk tentamen (open vragen) (Team reports and presentations (50%), written exam (50%))
Vaksoort	master
Coördinator	dr. J.A.C. Bokhorst
Docent(en)	dr. J.A.C. Bokhorst ,prof. dr. G.B. Huitema ,prof. dr. I.F.A. Vis
Verplichte literatuur	Titel Auteur ISBN Prijs Selected papers Various New Products Management, 12th edition, Mc Graw Hill Crawford, DiBenedetto 9781260575088 ca. €  65,00
Entreevoorwaarden	General knowledge of Innovation Management (Bachelor course Management of Product Innovation (EBB652B05) or similar)
Opmerkingen	Secretary: room 5411-0634, phone +31(0)50 3637020, e-mail: secr.operations.feb@rug.nl
Opgenomen in	Opleiding Jaar Periode Type DD MSc TOM – NUBS, Newcastle (1,5-jarig)  (basisprogramma) 1 semester II a keuzegroep MSc Technology and Operations Management/TOM  (basisprogramma MSc TOM) 1 semester II a keuzegroep