| 1 | Business in Transition EMBA Food and Retail | EBE036B05 |
| This course focusses on important external developments, such as changes in technology, economy, political & cultural and society changes and their possible impact on macro and meso economic developments as well as their impact on consumer behaviour (households level). |
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| 2 | Buying and Merchandising | EBE042A05 |
| In B-to-C markets, such as the grocery, foodservice and drug channel, about 60-80% of the total costs are variable costs (cost of goods sold). Therefore, the buying function is of strategic importance of retailers. But how do these retailers manage an assortment of 10.000 - 50.000 articles in a consistent way, e.g. in line with the retailers positioning? In this process most retailers use a category management approach to manage product groups as well as working together with their main suppliers. In this course we will address issues with regard to the buying process and how retailers and manufacturers can work together to create mutual value as well as consumer value. |
| Faculteit | Economie en Bedrijfskunde | | Voertaal | Nederlands | | Coordinator | prof. dr. L.M. Sloot | | Docent(en) | prof. dr. L.M. SlootDr.. J.E.M. van Nierop, PhD.Drs Erik Visser | | Onderwijsvorm | -werkcollege, -gastcollege , -hoorcollege | | Toetsvorm | -actieve deelname, -groepsopdracht, -groepspresentatie, -individuele opdracht, -verplichte aanwezigheid | | ECTS | 5 | | Entreevoorwaarden | Finished bachelor program, at least four years of professional work experience and a senior management job in the food and/or retail industry. | | Opmerkingen | This course will be available as of academic year 2019/20. For more information, please check out the website: www.rug.nl/ugbs-emba or contact the coordinator: sloot@efmi.nl, ++31(0)35 303 7777 or secretariat: ramdien@efmi.nl |
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| 3 | EMBA Integration Proj. I EMBA Food and Retail | EBE039B05 |
| In the Executive MBA the application of theory towards business cases in practice is an important learning objective in the course. Each year the student writes an assignment in which the theory of each year is properly addressed on a business case that is highly relevant for the students’ employer and/or sector. In total the student writes 3 written assignments during the full EMBA program. Each assignment is presented and defended in front of a committee consisting of a mix of academics and a senior executive of the students’ company. Based on the total report the student develops propositions that will be defended. |
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| 4 | EMBA Integration Proj. II EMBA Food and Retail | EBE043B05 |
| In the Executive MBA the application of theory towards business cases in practice is an important learning objective in the course. Each year the student writes an assignment in which the theory of each year is properly addressed on a business case that is highly relevant for the students' employer and/or sector. In total the student writes 3 written assignments during the full EMBA program. Each assignment is presented and defended in front of a committee consisting of a mix of academics and a senior executive of the students' company. Based on the total report the student develops propositions that will be defended. |
| Faculteit | Economie en Bedrijfskunde | | Voertaal | Nederlands | | Coordinator | prof. dr. L.M. Sloot | | Docent(en) | prof. dr. L.M. SlootDr.. J.E.M. van Nierop, PhD. | | Onderwijsvorm | -hoorcollege , -individuele begeleiding | | Toetsvorm | -individuele opdracht | | ECTS | 5 | | Opmerkingen | This course will be available as of academic year 2019/20. For more information, please check out the website: www.rug.nl/ugbs-emba or contact the coordinator: sloot@efmi.nl, ++31(0)35 303 7777 or secretariat: ramdien@efmi.nl |
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| 5 | EMBA Integration Proj. III EMBA Food and Retail | EBE047B05 |
| In the Executive MBA the application of theory towards business cases in practice is an important learning objective. Each year the student writes an assignment in which the theory of each year is properly addressed on a business case that is highly relevant for the students’ employer and/or sector. In total the student writes three written assignments during the full EMBA program. |
| Faculteit | Economie en Bedrijfskunde | | Voertaal | Nederlands | | Coordinator | prof. dr. L.M. Sloot | | Docent(en) | prof. dr. L.M. SlootDr.. J.E.M. van Nierop, PhD. | | Onderwijsvorm | -gastcollege , -groepsbegeleiding | | Toetsvorm | -individuele opdracht | | ECTS | 5 | | Entreevoorwaarden | No specific prior knowledge is required | | Opmerkingen | Programma manager: Jeremy Ramdien, contact details: ramdien@efmi.nl
This course will be available as of academic year 2020/21. For more information, please check out the website: www.rug.nl/ugbs-emba |
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| 6 | Entrepreneurship and Business Ethics | EBE038A05 |
| This course focusses on the role of entrepreneurship in the development of a company. Several forms of entrepreneurship will be distinguished as well as what type of entrepreneurship is needed at several stages of a firms’ lifecycle. This course also addresses the topic why some companies are more entrepreneurial than other companies and what companies can do to drive entrepreneurial spirit of the company as a whole and its employees. Furthermore, this course addresses the topic of business ethics in general and social corporate responsibility in relation to entrepreneurship and how companies can reach financially oriented as well as socially oriented objectives at the same time (e.g. the social enterprise). |
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| 7 | Finance and Bus. Valuation EMBA Food and Retail | EBE046B05 |
In this course students learn how to analyze annual reports and derive insights of financial company reports as well as understand the main shortcomings of financial reports . We also discuss several methods of how a company can be valuated from a financial perspective and how mergers & acquisitions as well
as divestments can enhance business value. Also the pro’s and con’s of several ways to finance a business (stock market, private equity, family owned
companies, cooperatives) will be discussed. |
| Faculteit | Economie en Bedrijfskunde | | Voertaal | Nederlands | | Coordinator | prof. dr. L.M. Sloot | | Docent(en) | Guest Lecturer(s)prof. dr. W.G.M. Holtermanprof. dr. L.M. Slootdrs. D.P. Tavenier | | Onderwijsvorm | -gastcollege , -hoorcollege , -werkcollege | | Toetsvorm | -groepsopdracht, -groepspresentatie, -individuele opdracht | | ECTS | 5 | | Entreevoorwaarden | No specific prior knowledge is required | | Opmerkingen | Guest lecturers from practice
• Drs. J. van den Heuvel
• Drs. Menno van der Meer
Program Manager: Jeremy Ramdien, contact details: ramdien@efmi.nl
This course will be available as of academic year 2020/21. For more information, please check out the website: www.rug.nl/ugbs-emba |
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| 8 | Leadership and Organization EMBA Food and Retail | EBE045B05 |
| “Structure follows Strategy” is a concept proposed by Alfred DuPont Chandler, a former professor of business history of Harvard Business School. It implicates that the company’s organization should be in line with its strategy. In this course we will discuss the implications of how a chosen strategy should impact the company’s organization and what this means for the leadership within the company, including the participant’s own leadership. |
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| 9 | Omnichannel Retailing and Digital Marketing | EBE041A05 |
| Due to the rise of Internet an important part of the customer decision making process (e.g. the customer journey) nowadays takes place via digital channels (e.g. internet, social media, websites) as well as the traditional channels (stores). Brand manufacturers and retailers have to develop a pro-active channel management strategy to respond to the new customer journey. |
| Faculteit | Economie en Bedrijfskunde | | Voertaal | Nederlands | | Coordinator | prof. dr. L.M. Sloot | | Docent(en) | Samir Selimi, MScprof. dr. L.M. Sloot | | Onderwijsvorm | -gastcollege , -hoorcollege , -werkcollege | | Toetsvorm | -groepsopdracht, -individuele opdracht, -verplichte aanwezigheid | | ECTS | 5 | | Entreevoorwaarden | Finished bachelor program, at least four years of professional work experience and a senior management job in the food and/or retail industry. | | Opmerkingen | For more information, please check out the website: www.rug.nl/ugbs-emba or contact the coordinator: sloot@efmi.nl, ++31(0)35 303 7777 or secretariat: ramdien@efmi.nl |
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| 10 | Positioning and Branding EMBA Food and Retail | EBE040B05 |
For many companies the brand is considered as most valuable asset of a firm. A Coca-Cola executive once stated: “The reason Coca-Cola is so valuable is because of the ideas, perceptions, and expectations about the brand that consumers all over the world carry around in their heads. If the company were to lose all its production-related assets in a disaster, it would still survive because of the brand; but if all consumers were to have a sudden lapse of memory and forget everything related to Coca-Cola, the company would go out of business.”
In this course, particular emphasis is placed on understanding psychological principles at the customer level that will improve managerial decision-making regarding brands. Topics that will be addressed are the positioning process, how brand associations are formed in the mind of the consumer and how brand associations can be monitored and how brands are built in a world that combines offline with online communication. |
| Faculteit | Economie en Bedrijfskunde | | Voertaal | Nederlands | | Coordinator | prof. dr. ir. K. van Ittersum | | Docent(en) | prof. dr. L.M. Slootprof. dr. ir. K. van Ittersum | | Onderwijsvorm | -gastcollege , -hoorcollege , -practicum, -werkcollege | | Toetsvorm | -groepsopdracht, -groepspresentatie, -individuele opdracht, -tussentijds tentamen (open en mc vragen), -verplichte aanwezigheid | | ECTS | 5 | | Entreevoorwaarden | Finished bachelor program, at least four years of professional work experience and a senior management job in the food and/or retail industry. | | Opmerkingen | This course will be available as of academic year 2019/20. For more information, please check out the website: www.rug.nl/ugbs-emba or contact the coordinator
k.van.ittersum@rug.nl |
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| 11 | Strat. Man. & Bus. Models EMBA Food and Retail | EBE037B05 |
| In this course, students take a deep dive into the most relevant strategic analysis tools (PESTAL-analysis, SWOTI-analysis, Abell-model, etc.) companies can use in their strategy formulation process. Students further elaborate on the impact of strategic forces on the companies’ business model and how these business models should change stay a head or become successful again. |
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| 12 | Value Chain Management and E-Logistics | EBE044A05 |
| In order to deliver superior value to the market, firms have to understand their value chain and specifically how they manage the supply chain form a demand perspective. Almost all companies face an increased complexity in their supply chains caused by global competition, more demanding customers, worldwide outsourcing and digital developments. |
| Faculteit | Economie en Bedrijfskunde | | Voertaal | Nederlands | | Coordinator | prof. dr. K.J. Roodbergen | | Docent(en) | prof. dr. K.J. Roodbergenprof. dr. L.M. Sloot | | Onderwijsvorm | -gastcollege , -hoorcollege , -werkcollege | | Toetsvorm | -groepsopdracht, -groepspresentatie, -individuele opdracht | | ECTS | 5 | | Entreevoorwaarden | No specific prior knowledge is required | | Opmerkingen | Academic lecturers:
• Dr. Walter Ploos van Amstel (HvA)
• Prof. Dr. K.J. Roodbergen (RUG)
• Prof. Dr. L.M. Sloot (RUG)
Guest lecturers from practice:
• Leen Menken (Leen Menken Foodservice Logistics)
Program Manager is Jeremy Ramdien, Contact details: ramdien@efmi.nl
4 meetings of 8 hours during a time period of 8 weeks
This course will be available as of academic year 2020/21. For more information, please check out the website: www.rug.nl/ugbs-emba |
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