Research Methodology for IB

Faculteit Economie en Bedrijfskunde
Jaar 2021/22
Vakcode EBP662C05
Vaknaam Research Methodology for IB
Niveau(s) propedeuse
Voertaal Engels
Periode semester II b
ECTS 5
Rooster rooster

Uitgebreide vaknaam Research Methodology for IB
Leerdoelen Upon completion of the course, the student is able to:
1. Apply methodological terminology
2. Describe different methods of quantitative research
3. Describe important concepts related to the research question, based on scientific literature
4. Formulate a business problem and related research question
5. Design a conceptual model
6. Design a methodologically correct survey that measures the relevant variables in the conceptual model
7. Choosing the correct statistical technique to test a hypothesis
Omschrijving The general aim of this course is to provide students with knowledge for conducting applied scientific business research. Managers in international organizations have all sorts of information needs: they want to know how customers think about their products, how the competition is doing, and how their employees are performing. But what are the origins of these information needs? And how can scientific research be used to fulfill these needs?
These questions are central in this course. Starting point is the structuring of applied scientific business research in 5 phases: management question, diagnosis, design, implementation, and evaluation. After it has become clear how a management problem can be explicated, attention will be paid to the development of conceptual models and to the measurement of the information needs following from these models using a survey. Important measurement concepts including validity and reliability will be discussed. Subsequently, students will analyze and report (fictitious) data based on their survey, and draw conclusions. In tutorials, students will first practice and then show that they can apply these concepts in a business context. In the end, students will have experienced the entire research process.
Uren per week 4
Onderwijsvorm -hoorcollege ,  -werkcollege
(Attendance of the tutorials is compulsory.)
Toetsvorm -groepsopdracht,  -individuele opdracht,  -schriftelijk tentamen (open en mc vragen)
Vaksoort propedeuse
Coördinator dr. M. Keizer
Docent(en) student-assistenten ,dr. M. Keizer
Verplichte literatuur
Titel Auteur ISBN Prijs
Business Research Methods, Fourth European edition. B. Blumberg, D. Cooper, and P.S. Schindler 9780077157487 ca. €  57,00
Entreevoorwaarden Admittance to the BSc IB
Opmerkingen Contact:
Secretary: marketing.education@rug.nl, phone +31 50 363 3686
Opgenomen in
Opleiding Jaar Periode Type
BSc International Business/IB  (basisprogramma BSc IB) 1 semester II b verplicht
DD BSc IB - ITB, Bandung (1,5-jarig)  (basisprogramma voor DD-studenten uit Bandung) 1 semester II b verplicht
DD BSc IB - KEDGE Business School, Bordeaux (4-jarig)  (basisprogramma voor studenten uit Bordeaux) 3 semester II b verplicht
DD BSc IB - Universitas Gadjah Mada, Yogyakarta (1,5-jarig)  (basisprogramma voor DD-studenten uit Yogyakarta) 1 semester II b verplicht
DD BSc IB - Universitas Indonesia, Jakarta (1,5-jarig)  (basisprogramma voor DD-studenten uit Jakarta) 1 semester II b verplicht
DD BSc IB - Universitas Indonesia, Jakarta (2-jarig)  (basisprogramma voor DD-studenten uit Jakarta) 1 semester II b verplicht