Market Models
Faculteit | Economie en Bedrijfskunde |
Jaar | 2021/22 |
Vakcode | EBM077A05 |
Vaknaam | Market Models |
Niveau(s) | master |
Voertaal | Engels |
Periode | semester I b |
ECTS | 5 |
Rooster | rooster |
Uitgebreide vaknaam | Market Models | ||||||||||||
Leerdoelen | Upon completion of the course the student is able to: 1). Explain and work with the model concept and the structure of a marketing model. 2). Classify marketing models into various model typologies. 3). Evaluate existing marketing models (those that are published in scientific journals and those that are used in practice) based on extensive knowledge of earlier applications of models in marketing. 4). Evaluate existing marketing models (those that are published in scientific journals and those that are used in practice) based on extensive knowledge of the fundamental steps of marketing model building. 5). Specify a marketing model for a specific real-life application. 6). Estimate marketing models using empirical data. 7). Translate the estimation outcomes of the model into practical managerial implications. 8). Present in writing the outcomes of the analyses and their managerial implications. |
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Omschrijving | This course deals with the specification, estimation, implementation and interpretation of models for aggregate marketing data. The students learn from existing research, and are actively challenged to criticize and formulate marketing models themselves. A significant part of the course is related to the actual implementation of a model to real-life data in group assignments for which students will obtain assistance from the teachers during interactive tutorials. | ||||||||||||
Uren per week | 4 | ||||||||||||
Onderwijsvorm | -computer practicum, -hoorcollege | ||||||||||||
Toetsvorm | -computer test/wekelijkse quiz, -groepsopdracht, -schriftelijk tentamen (open vragen) | ||||||||||||
Vaksoort | master | ||||||||||||
Coördinator | prof. dr. J.E. Wieringa | ||||||||||||
Docent(en) | H.M. Huisman , G.R. Ponte, MSc. ,prof. dr. J.E. Wieringa | ||||||||||||
Verplichte literatuur |
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Entreevoorwaarden | |||||||||||||
Opmerkingen | Secretary: B. Wever, DUI 334, tel. 050-3637065, marketing.education@rug.nl | ||||||||||||
Opgenomen in |
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