Strat. Man. & Bus. Models EMBA Food and Retail

Faculteit Economie en Bedrijfskunde
Jaar 2021/22
Vakcode EBE037B05
Vaknaam Strat. Man. & Bus. Models EMBA Food and Retail
Niveau(s) post-initieel
Voertaal Nederlands
Periode semester I b

Uitgebreide vaknaam Strat. Man. & Bus. Models EMBA Food and Retail
Leerdoelen Upon completion of this course the student is able to:
- understand the major theories and concepts used in the field of strategic management (i.e. resource-based view of the firm, agency theory)
- question and appraise the essential components of strategic management, strategic analysis and strategy formulation in companies
- develop firm strategies based on theory, models and internal and external analysis of the firm and its’ environment
- identify and evaluate new challenges and opportunities arising in a global and digitalizing market place, and their possible impact on the strategy of a firm and its business model
- give recommendations about how a company can improve its business model to gain a stronger position in the market given the external developments and a company's competences
Omschrijving In this course, students take a deep dive into the most relevant strategic analysis tools (PESTAL-analysis, SWOTI-analysis, Abell-model, etc.) companies can use in their strategy formulation process. Students further elaborate on the impact of strategic forces on the companies’ business model and how these business models should change stay a head or become successful again.
Uren per week variabel
Onderwijsvorm -gastcollege ,  -hoorcollege ,  -werkcollege
(and guest lectures)
Toetsvorm -groepsopdracht,  -individuele opdracht
(Two written team assignments (15% and 35% of grade) and one individual assignment (50% of grade))
Vaksoort executive master
Coördinator prof. dr. L.M. Sloot
Docent(en) drs. H.J.M. Brouwer , Gastdocent(en) ,Dr. K.J. McCarthy ,prof. dr. L.M. Sloot
Verplichte literatuur
Titel Auteur ISBN Prijs
Reinventing Business Models: How Firms Cope with Disruption, Oxford University Press, 2018 Volberda, Henk, Frand van den Bosch, Kevin Heij 9780198792048
approx. 5 academic and management articles Various
Opmerkingen Informatie bij de coördinator:, ++31(0)35 303 7777 of het secretariaat:
Opgenomen in
Opleiding Jaar Periode Type
Executive MBA - Food and Retail 1 semester I b verplicht