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Management of Product Innovation
| Faculteit | Economie en Bedrijfskunde |
| Jaar | 2021/22 |
| Vakcode | EBB652B05 |
| Vaknaam | Management of Product Innovation |
| Niveau(s) | bachelor, uitwisseling |
| Voertaal | Engels |
| Periode | semester II b |
| ECTS | 5 |
| Rooster | rooster |
| Uitgebreide vaknaam | Management of Product Innovation | ||||||||||||||||||||||||||||
| Leerdoelen | Upon completion of the course the student is able to: 1. Explain the generic innovation process, as used in the development of new products, industrial processes and services from a managerial point of view. 2. Relate the contents of selected basic scientific articles in this field to the theories from the book. 3. Apply this knowledge to analyze and solve simple problems in this field from industrial and other practices (cases). |
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| Omschrijving | The development of successful new products, processes and/or services is a challenge for many companies. Innovation processes are complex, and many stakeholders within and outside the company are involved. In this course the management of innovation is being taught, approaching the subject from different perspectives: strategy, management & organization, marketing, knowledge, etc. The book that is used in the course gives input for an academic approach as well as for more practical applications. Most of the theory will be treated in the first three lectures. This part is finalized with a written (MC) exam in the fourth course week about nine chapters of the book and six academic papers that are also used for the cases (see below). In the second part of the course students will work in groups on case studies from industries to illustrate how theory is being used in practice. They will be supported by parts of the book and the six academic papers mentioned. |
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| Uren per week | 2 | ||||||||||||||||||||||||||||
| Onderwijsvorm | -hoorcollege , -werkcollege | ||||||||||||||||||||||||||||
| Toetsvorm | -groepsopdracht, -schriftelijk tentamen (meerkeuze vragen) | ||||||||||||||||||||||||||||
| Vaksoort | bachelor | ||||||||||||||||||||||||||||
| Coördinator | Dr. P.J.O. Kuusela | ||||||||||||||||||||||||||||
| Docent(en) | Dr. P.J.O. Kuusela | ||||||||||||||||||||||||||||
| Verplichte literatuur |
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| Entreevoorwaarden | |||||||||||||||||||||||||||||
| Opmerkingen | For more information contact the secretary: j.m.wiersema@rug.nl, +31 50 3636543 | ||||||||||||||||||||||||||||
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