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Prestigious award for Peter Leeflang

19 June 2014

FEB professor Peter Leeflang has won the 2014 long-term impact award of Marketing Science for his paper “Decomposing the Sales Promotion Bump with Store Data” (2004, Marketing Science, 23(3), 317-334) published with Harald van Heerde en Dick Wittink.

Marketing Science is the top quantitative journal in marketing. Notably, Harald van Heerde now working as professor at Massey university in New Zealand graduated as PhD (Cum Laude) at the University of Groningen in 1999 supervised by Peter Leeflang and Dick Wittink. Dick Wittink passed away in 2005.

Last modified:04 July 2014 9.40 p.m.

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