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Comparing the effectiveness of monetary versus moral motives in environmental campaigning

09 December 2012

New publication of the University of Groningen psychologists and American collaborators in Nature Climate Change.

The article was written by J. W. Bolderdijk, L. Steg, E. S. Geller, P. K. Lehman T. Postmes

> read abstract

Last modified:04 July 2014 9.35 p.m.

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