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Kathleen Vohs appointed honorary Professor of Experimental Consumer Research

09 July 2012

Professor Kathleen Vohs of the University of Minnesota was appointed as honorary Professor of Experimental Consumer Research, at the Faculty of Economics and Business of the University of Groningen. The chair is part of the Marketing department. By appointing Vohs, the Faculty wants to strengthen the research in Experimental Consumer Research within the department.

The study of experimental consumer research is one where we use the scientific method to study all varieties of consumption. For instance, Vohs will study how dieters control their food intake, how consumers feel about themselves (and what they do) after they receive negative information about themselves, and the consequences of making many decisions in life. This research can be applied in multiple areas as, such as fast moving consumer goods, health-marketing, advertising, and retailing.

Curriculum vitae

A summa cum laude graduate of Gustavus Adolphus College in Minnesota, she earned her Ph.D. in psychological and brain sciences at Dartmouth College in 2000. She held several research positions at a.o. the University of Utah and the University of British Columbia. She became an assistant professor of marketing at the Carlson School of Management of the University of Minnesota in 2005. Two years later, Vohs was named a McKnight Land-Grant Professor, which is the most significant and most competitive university-wide award available to a junior faculty member at the University of Minnesota. In 2009, Vohs was named a McKnight Presidential Fellow, a highly-select university-wide honor for the most productive associate professors.

Last modified:08 February 2018 1.24 p.m.

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