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Prof. Peter Leeflang offers FEB a maple in honour of his retirement

20 April 2012

‘It has been a privilege to work at the Faculty’, said Peter Leeflang (Frank M. Bass Distinguished Professor of Marketing) today when planting the tree he presented to the Faculty on the occasion of his retirement. ‘I have been given so much during my 36 years here that I wanted very much to give something symbolic back.’

On Friday 20 April, the professor planted a red maple near the Duisenberg Building of the Faculty of Economics and Business. The ceremony was attended by Faculty Board member Teun van Duinen. A permanent plaque marks the occasion.

‘I have really enjoyed this Faculty, especially the last few years’, said Leeflang. ‘I’ve seen many faculties in my lifetime, and also worked at many, and that’s how I know that Groningen is very special. It is a wonderful and harmonious environment.’

Leeflang chose a tree because he wanted to give something that would last. ‘The roots of the tree also symbolise how I planted new roots here after starting my career in Rotterdam, and really became anchored.’ The professor hopes that planting the tree may be the beginning of a tradition. ‘The symbolism is important, but it will also give the campus a boost – after all, it’s not very green around the Duisenberg Building.’

Peter Leeflang and grandson Bas, with Teun van Duinen of the Faculty Board
Peter Leeflang and grandson Bas, with Teun van Duinen of the Faculty Board
Last modified:07 February 2018 2.45 p.m.

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