How can the financial sector achieve more appreciation from their customers? FEB Marketing professor Peter Verhoef gives advice based on good examples from Customer Performance research. Such as insurance company Univé, the winner of this year's Customer Performance Awards.
► Watch the video blog (in Dutch) on FEBlog
For retailers, it is worthwhile to add an app to their sales channels. Customers who use the app are more likely to make a purchase, have a higher purchase frequency and spend more money than customers who only use a store’s website.
"Should you fear technology?" That was the question PhD student Femke Cnossen, from the Faculty of Economics and Business, addressed during her prize-winning pitch at the UG 3MT competition held in March of this year.
When firms need more resources to meet increasing demand, they usually add more resources. However, when demand declines, will firms reduce idle resources to respond to the decline? The answer is yes, but the reduction will often not be equivalent...