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‘Social value creation’ sustainable trend in management! According to Professor Verhoef on FEBlog

24 January 2012

New FEBlog:

Sustainability is – with good reason - becoming a trend in management, says FEB professor Verhoef. “And that implies more than just environmental friendliness. We discovered for instance that a good score on social responsibility gives companies a stronger brand.

However, a lot of additional research needs to be done to determine whether and how real competitive advantages can be achieved. A great research challenge!”

► Read the whole blog of Peter Verhoef (in Dutch) on FEBlog

Last modified:07 February 2018 2.01 p.m.

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