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How to attract or discourage consumers? Relevant new research results at marketing conference

18 October 2011

“Discouts coupons can reduce consumer’s spending. People with low power buy expensive gifts. Corporate logos that have borders are attractive to people who feel lack of control.” Jennifer Jordan unveils the newest marketing research results from a St. Louis conference.

► Read the whole blog on FEBlog

Last modified:16 February 2018 3.02 p.m.

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