Advertisements for products intended to enhance women's beauty can make women actually feel worse about themselves. This valuable marketing knowledge was discovered by researchers Debra Trampe, Diederik Stapel and Frans Siero. Their upcoming publication triggered the New York Times to publish an interview with research leader Debra Trampe of the FEB.
>> The New York Times interview with Debra Trampe
The article "The Self-Activation Effect of Advertisements: Ads Can Affect Whether and How Consumers Think About the Self,” by researchers Debra Trampe, Diederik Stapel and Frans Siero will be published in the April issue of The Journal of Consumer Research.
The study led by FEB assistant professor of marketing Debra Trampe consisted of four experimental studies with over 600 female students.
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