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Marketing

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After completing this programme, you will be well suited for a career in marketing.

MM students might pursue careers as a Marketing Manager, Brand or Product/Product Category Manager, Sector or Account Manager, Customer Relations Manager, Marketing Strategy Consultant or Direct Marketing Manager. MI students might pursue careers as a Market Researcher in research and consultancy companies, a Market Researcher within an organisation, a Marketing Intelligence Expert or Database Analyst, a Customer Intelligence Expert or a researcher at a university (Research Master's & PhD programmes).

Our MSc alumni work in various places around the world. In this video they will tell you more about their career after graduating from the FEB.

Because all our programmes are EQUIS and AACSB accredited, a standard which only one percent of universities reach worldwide, your degree will be highly valued on the labour market.


FEB Careers Company:

To support you in developing your career and strengthen your employability skills, our FEB Careers Company empowers you to achieve lifelong success through various career services during your studies.Check: http://www.rug.nl/feb/career-services/

After completing this programme, you will be well suited for a career in marketing.

MM students might pursue careers as a Marketing Manager, Brand or Product/Product Category Manager, Sector or Account Manager, Customer Relations Manager, Marketing Strategy Consultant or Direct Marketing Manager. MI students might pursue careers as a Market Researcher in research and consultancy companies, a Market Researcher within an organisation, a Marketing Intelligence Expert or Database Analyst, a Customer Intelligence Expert or a researcher at a university (Research Master's & PhD programmes).

Our MSc alumni work in various places around the world. In this video they will tell you more about their career after graduating from the FEB.

Because all our programmes are EQUIS and AACSB accredited, a standard which only one percent of universities reach worldwide, your degree will be highly valued on the labour market.


FEB Careers Company:

To support you in developing your career and strengthen your employability skills, our FEB Careers Company empowers you to achieve lifelong success through various career services during your studies.Check: http://www.rug.nl/feb/career-services/

Potentiële beroepen

  • Brand or Product manager
  • Customer manager
  • Marketing strategy consultant
  • Marketing researcher
  • Marketing intelligence expert or database analyst
  • Researcher at a university (Research Master & PhD programmes)
  • Opleidingsvideo

    Study Marketing in Groningen

    Marketing concentrates on the strategies and methods that companies can use to meet the wishes and requirements of consumers in the relevant market segment. Without this knowledge, the company will not be successful. Therefore, insight into consumer behaviour is indispensable, as is knowledge of the strategies and instruments that can be used to identify consumer needs and serve the market. You analyze consumer markets and business markets, and the markets for goods and services..

    Sluiten
    – Opleidingsvideo
  • Opleidingsvideo

    – Opleidingsvideo
  • Testimonial van Ana Oshkalo

    Courses are modern and applicable to real-life situations

    The professors here work hard to make the courses modern and applicable to real-life situations. There is a wide choice of subjects connected to different areas of marketing. A lot of attention is paid to market research and in my view it is a very important trend in the modern business environment.

    "I did my Bachelor's degree in Russia, but I always wanted to do my Master's abroad. I spent a lot of time browsing the internet to find a nice university and found the RUG. I decided to study in the Netherlands because the school of marketing is very good here and there is a wide variety of international Master's programs. I chose Marketing because in Russia in the last 2 years of my degree I specialised in marketing and then worked in marketing for a year, so it was a logical step for me. The professors here work hard to make the courses modern and applicable to real-life situations. There is a wide choice of subjects connected to different areas of marketing. A lot of attention is paid to market research and in my view it is a very important trend in the modern business environment. I think the study here is really great. The workload is quite high as well, which is challenging, but makes student life very dynamic and interesting. After finishing my degree I would like to work in the marketing department of some international company, dealing with different markets and all the cultural differences. It is exciting! I believe the education I receive in the Netherlands will help me to build a great career and realise my potential. I also plan to learn more languages, in addition to Russian, English and Spanish, the ones I already speak."

    Sluiten
    – Ana Oshkalo
  • Testimonial van Thom Neeleman

    "Theory and practice are optimally combined during this Master's degree."

    "I opted for the MSc in Marketing Management because I gained significant knowledge during the specialist Marketing course unit I took during my BSc in IB.

    During my Master's degree I acquired in-depth knowledge of issues across a broad marketing spectrum. Some course units offered a practical understanding of the way customers think and react while others explored ways of doing research within marketing. Additional course units in business topics, such as Purchasing, are also offered to give you a broader practical understanding of business.

    While studying this Master's programme I found out that the workload, especially the reading material, is significantly more than during your Bachelor's degree. However, because the literature is directly applicable to marketing it is worth reading. Moreover, the lecturers have good contacts with actual marketing practitioners, who they often invite to give guest lectures and provide insights into the current world of marketing. Theory and practice are optimally combined during this Master's degree."

    Sluiten
    – Thom Neeleman
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