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OnderwijsOpleidingenMasteropleidingenInternational Business and ManagementDDM - Advanced International Business Management and Marketing
Header image DDM - Advanced International Business Management and Marketing

DDM - Advanced International Business Management and Marketing

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The degree has been designed for individuals who aspire to a career in international business management and will prepare students for a range of positions in international, multinational or transnational companies. Participants will be able to analyse the markets in different countries and will understand the processes within which multinational enterprises operate.

On a practical level, you will develop an understanding of and applied skills in:

  • Multi-stakeholder perspectives in respect of the management challenges bought about by increased globalisation including: the implications of international organisation (merger/acquisitions and alliances); relationships between Headquarters and subsidiaries and international aspects of corporate governance.
  • The international aspects of financial management and the associated financial risks of international business.
  • The implications of leadership and top management team composition for managing within, and across national borders.
  • An advanced knowledge of analytical frameworks and tools useful for the measurement and explanation of market performance and consumer behaviour.
  • Critical analysis in the context of the activities of business, government and non-government organisations.


FEB Careers Company:

To support you in developing your career and strengthen your employability skills, our FEB Careers Company empowers you to achieve lifelong success through various career services during your studies.Check: http://www.rug.nl/feb/career-services/

The degree has been designed for individuals who aspire to a career in international business management and will prepare students for a range of positions in international, multinational or transnational companies. Participants will be able to analyse the markets in different countries and will understand the processes within which multinational enterprises operate.

On a practical level, you will develop an understanding of and applied skills in:

  • Multi-stakeholder perspectives in respect of the management challenges bought about by increased globalisation including: the implications of international organisation (merger/acquisitions and alliances); relationships between Headquarters and subsidiaries and international aspects of corporate governance.
  • The international aspects of financial management and the associated financial risks of international business.
  • The implications of leadership and top management team composition for managing within, and across national borders.
  • An advanced knowledge of analytical frameworks and tools useful for the measurement and explanation of market performance and consumer behaviour.
  • Critical analysis in the context of the activities of business, government and non-government organisations.


FEB Careers Company:

To support you in developing your career and strengthen your employability skills, our FEB Careers Company empowers you to achieve lifelong success through various career services during your studies.Check: http://www.rug.nl/feb/career-services/

  • Opleidingsvideo

    – Opleidingsvideo
  • Testimonial van Florian Buehler

    " I can strongly recommend the programme to anyone looking for a challenging but rewarding experience."

    "Choosing the MSc AIBMM double degree was very easy for me. I was always keenly interested in business and marketing topics, especially in complex settings such as international scenarios. I also wanted to gain more international experience. During the programme, I gained a lot of knowledge in the field and learned important research methods. But learning didn't just take place inside the classroom. By being part of a small international group of students, I learned a lot about cultural differences and customs. The cohort group is a very important part of this programme as you spend a year and a half together. The time abroad in the UK really brings the group closer together. I really appreciated that and built close friendships during that time. Looking back, I think this programme allows you to study at two excellent universities in an international setting. You learn about cutting-edge research and have the opportunity to meet amazing people. I can strongly recommend the programme to anyone looking for a challenging but rewarding experience."

    Sluiten
    – Florian Buehler
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